Senior Brand Marketing Associate, Communications - Coffee mate

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

POSITION SUMMARY:
This position’s role is to drive brand performance, grow brand equity and share by activating distinctive consumer insights.  The Sr. Associate Brand Marketing supports the brand team’s pursuit of insights that enable the team to know its consumer deeply and create engaging brand experiences to support the brand’s consumer communications strategies.  The Sr. Associate Brand Marketing is responsible for leadership and execution of projects related to the brand’s communications plans as defined by the Marketing Manager.  This role interacts frequently with agency partners in support of communications strategy, planning and implementation. This role supports a brand’s communication activities by collaborating with sales, shopper marketing, operations, product development and finance on various generating demand initiatives. 
 

PRIMARY RESPONSIBILITIES:

• Insights
  • Use consumer and marketplace data and trends to support developing a deeper understanding of the demographics, psychographics, and behavioral drivers of the brand’s consumer or a particular consumer segment. 
  • Dive into demand  landscape for the consumer/brand by utilization of digial insight tools 
  • Manage brand projects and assignments in a way that demonstrates an understanding of key consumer insights and an ability to activate them in relevant communications activities.    
  • Support the brand’s need to identify and understand what the brand stands for in the hearts and minds of consumers including brand identity, essence, vision, mission and core values to drive relevant communications and innovation.
  • Leverage data, trends and support from Manager, Shopper Marketing and Market Research to help build a robust and actionable learning plan to address knowledge gaps in consumer, brand, product, business and marketplace learnings. 
• Consumer Communication
  • Manage consumer communications projects that develop a creative territory that brings the brand to life and enables effective consumer communication with a digital and social first approach
  • Assist in identifying optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive.
  • Lead initiatives in the communication plan around specific touchpoints or consumer targets including agency and cross-functional team management, strategy, planning, execution and results measurement.
  • Demonstrate the ability to manage projects on time and on budget as well and demonstrate decision-making abilities around investment alternatives that mitigate risk and maximize return.  
• Planning 
  • Support Manager in strategically charting course for the category, portfolio, and brand using data-driven decision-making; use the various business planning cycles to build compelling stories to rally internal teams and customers
  • Prepare, present and sell-in aspects of the brand plan to management, cross-functional partners and external stakeholders. 
  • Assists in creating the annual communications plan including recommended touchpoint plan, activation/implementation plan, stewardship and measurement
  • Support Manager in implementing a 3-year consumer centric brand plan to drive and/or sustain long-term brand health including equity, awareness and engagement.
  • Support Manager in optimization of media strategy, focusing on personalized consumer experiences

 

REQUIREMENTS: 

• Bachelor Degree and a minimum of 3 years of work experience in consumer marketing, brand management or product management; OR a Master’s Degree in B