Senior Manager, Inbound Digital Marketing and Communications

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to the “next big things”. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and we’re also part of Informa Plc, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices.

Visit informatechtarget.com and follow us on LinkedIn.

Job Description

We are seeking an ambitious, results-oriented marketer to join Informa TechTarget’s Corporate Marketing team. Our team is responsible for key components of our go-to-market strategy, including strengthening brand awareness, engaging prospects and customers, and educating media and analysts through content, events and digital experiences.

This role requires a specific skill set to help accelerate the building out of our inbound digital marketing Awareness program. This marketer is comfortable with both strategy and execution; they will help both define the future and implement it. Core components of the role include digital advertising, SEO, content creation, media relations, press monitoring and reporting. Primary objectives involve generating broad brand awareness, directly influencing our ICP through advertising and earned media, generating effective site traffic, and driving demo requests and inbound leads. 

Responsibilities:

As a Senior Manager, Inbound Digital Marketing and Communications on our Corporate Marketing Team, you will:

• Work directly with the VP of Corporate Communications and Senior Director of Demand Generation on the inbound digital marketing strategy on their shared objectives. This includes clearly outlining the goals, objectives, strategies and tactics of the program, generating alignment across stakeholders, and then building an actionable plan.
• Implement an evolved SEO strategy for the Informa TechTarget site. Use monitoring tools to optimize existing site pages and content while also planning pillar content specifically for SEO purposes.  
• Partner with our digital advertising and PR agency to ideate, produce, launch, measure and optimize paid social, PPC, and other recommended advertising. 
• Write press releases, media pitches, blog posts and other content on priority Informa TechTarget topics.
• Partner with our advertising and PR agency to conduct proactive media relations and influencer outreach to secure placements in priority publications and sites.
• Receive and manage inbound media requests and questions.
• Oversee inbound reporting across all campaigns and activities and continuously optimize future programs.
• Facilitate project kick-offs and strategic planning sessions, knowing when to actively lead, when to create space for others, and when to draw out energy and insight from extended teams.

Qualifications

• Significant expertise in inbound marketing, including SEO/SEM, paid social (especially LinkedIn), programmatic display networks, etc.
• A successful track record in managing PR programs and activations, including involvement in media relations outreach, creating materials like press releases and blog posts, securing placements and implementing media training.
• Documented exposure to