Marketing and Communications Manager

Job Description:

As part of the Marketing and Communications (M&C) team reporting to the Director of M&C, this position works closely with other Intermountain Healthcare M&C professionals, as well as with other internal and external audiences to manage approved marketing and communications projects and functions system-wide. This position creates and implements marketing and communications plans, helps manage the organization's response to emerging local and national issues, and manages assigned communication channels, portfolios, or functions. This position builds mutually positive and constructive relationships among Intermountain Healthcare, its stakeholders, and the community and works with traditional and social media to place stories and respond to inquiries as assigned.


This is an onsite position at McKay-Dee Hospital

Scope

This position is system-wide for the assigned marketing and communications functions, and is not confined to a single Intermountain facility, business, or service line. This position works closely and collaboratively with other marketing and communications professionals within the Intermountain Healthcare system, helping Intermountain achieve its brand objectives and fulfill its Mission, Vision and Values.

Job Essentials

1. Manages team(s) or key sub-function(s) within the M&C team and utilizes leadership competencies including building a successful team, building strategic work relationships, coaching, being customer focused, facilitating change, financial acumen, leading through vision and values, planning and organizing, and selecting talent.
2. Manages major marketing and communications projects, special events, and sub-functions system-wide with the Intermountain M&C team such as: marketing, social media, senior leadership and trustee communications, brand management, multimedia projects, video production, and media relations.
3. Supports the Director and Assistant Vice President in their roles as a M&C department liaison and counsel to senior Intermountain leaders, including identifying emerging market issues and preparing the organization's response.
4. Manages assigned Intermountain Connected Health initiatives through collaborative marketing plan development and execution for Intermountain digital products and services.
5. Strategically develops and executes marketing and communications activities and events, which may include advertising, collateral development, digital marketing, content creation/assessment, and event management.
6. Develops communications strategies based on target audiences, market research, and business plans, and continually assesses consumer and business needs to ensure marketing plan alignment.
7. In consultation with Director and Assistant Vice President, guides marketing and communication plans based on consumer insights while exhibiting sound creative judgment. Drives go-to-market processes in assigned marketing and communications programs.
8. Works with traditional and social media channels, creating Intermountain responses to breaking stories through approved strategic distribution channels.
9. Manages complex and matrixed communications projects throughout project life cycle, from concept through launch. Responsibilities include measuring and reporting outcomes and meeting marketing budgets.
10. Delivers trend-forward, multi-channel media executions (e.g. social, digital, and video) by maintaining relationships with media agencies, driving alignment to creative executions, and managing overall media timeline.
11. Inspires trust and confidence, and maintains a high degree of professionalism and confidentiality.
12. Works well independently and collaboratively to prioritize and drive forward multiple projects.

13. Responsible for crisis communications in partnership with media and operations leaders.

Minimum Qualifications

Bachelor's degree in marketing, communications, public relations, English, business or a related college major involving communications skills and critical thinking. Degree must be obtained through an accredited institution. Education is verified.

Five years of experience in marketing, communications, media relations, advertising, or public relations.
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Subject matter expert in the areas of writing, editing, information gathering, social media, presentation, or graphic design/desktop publishing.

Preferred Qualifications

Experience in a marketing and communications role within healthcare or health insurance industry.
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Experience using multi-media presentation, graphics, and desktop publishing applications.

Physical Requirements:

Interact with others requiring the employee to communicate information.
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Operate comp