Sr Director Analyst, Marketing Data & Analytics (Remote-US)

Sr. Director, Marketing Data & Analytics (Remote-US)

Gartner is seeking an analyst to provide research and advice for marketing leaders in marketing and customer data.

About this role:

This role creates thought-leading marketing data and analytics research for our Gartner for Marketing Leaders clients through published research, conversations with clients (Inquiry), stage presentations, teleconferences, and client meetings. It is important that you have a vision for how customer analytics and data-driven marketing will evolve. You will advise marketers on:

• Strategic customer data strategies, including navigating privacy and consent, emerging preferences, and regulation.

• Marketing leaders' role in supporting an enterprise strategy, including recommending advanced analytic capabilities and creating/aligning data-driven marketing analytics to roadmaps.

• Brand/Media budgeting and planning and attribution, Strategic marketing data, and customer insight for the CMO.

• Managing data for marketing measurement and customer analytics

• Building customer profiles with first, second, and third-party data

• Segmentation and customer data modeling, such as propensity modeling, lifetime value modeling, lead scoring

• Establishing data pipelines and designing efficient data structures to integrate across disparate marketing data sources and systems.

• Working with IT to determine the right solutions for data storage, transformation, and integration with other marketing systems.

What you’ll do:

As a Gartner analyst, you will work alongside other experts in your field, collaborating and contributing to one of Gartner’s fastest-growing products. You’ll help clients get more value from their marketing data, by meeting with them: on the phone, in a video conference, from the stage at a Gartner event, or face-to-face during a sales support visit. In every client interaction, analysts help clients solve difficult puzzles that lead to better performance. To support these conversations you will research markets, practices and trends and produce written research for Gartner clients to download and apply.

• Conduct research and analysis in specific areas of expertise targeting clients’ key initiatives.

• Deliver high-quality actionable advice through a variety of media.

• Write high-quality, clear, actionable, advisory research documents.

• Predict how marketing data and analytics technology markets are developing, help clients in their selection process, and assist vendors in overall market positioning.

• Remain ahead of the curve on developments and issues within these specified and adjacent areas.

• Respond to client questions, create materials for and deliver to clients in person, via teleconference, video conference, or webinar, and event presentations.

• Maintain Gartner’s industry leadership reputation by responding to press inquiries.

• Proactively work with the broader sales organization and deliver outstanding sales support to retain and grow the business.

What you’ll need:

• 12+ years of experience in a marketing role or a technical role working closely with and supporting marketing.

• Bachelor's or equivalent experience, Master's degree preferred.

• Subject matter expertise in data-driven marketing and personalization, specifically supporting aspects of audience building and customer data modeling (including data management, data engineering, and data science) with the ability to demonstrate an understanding of the business applications and opportunities within that market. Knowledge of the competitive vendor landscape, emerging providers, disruptors, and outsourcers is essential.

• Understanding of the business needs driving investments in customer data, personalization, and marketing technology and the challenges marketers face as they shift to more data-driven processes.

• Experience with customer data projects for marketing such as segmentation, mix modeling.

• Knowledge of data collection, processing, and storage requirements for marketing, including a strong understanding of real-time and streaming data (and supporting technologies).

• Knowledge of what distinguishes first-, second- and third-party data; customer data and profile management, customer data modeling; audience building and targeting.

• Understanding of challenges marketers face working with customer data including integration, deduplication, privacy and consent, walled gardens (such as Google and Facebook)

  • building customer profiles for marketing, creating a unified view of the customer

  • data acquisition via tagging or partnership (w