Director of Commercial Strategy of Devices

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

About the Job

We are seeking a senior leader to own end-to-end commercial strategy for our devices business. This role partners directly with the GM of Devices and cross-functional leaders across Product, Product Marketing, Finance, Sales, and Growth to define pricing strategy, commercialization plans, and performance management that drive profitable, scalable growth.

This is a high-impact, highly autonomous role for a first-principles thinker who can operate at both the strategic and operational level; shaping direction, pressure-testing assumptions, and ensuring the business is focused on the highest-leverage opportunities.

The US-based salary range for this position is $178,500 to $261,500. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

Commercial Strategy and Monetization

• Own pricing and monetization strategy across devices and services, including MSRP, promotions, discounting, bundling, and regional price architecture.
• Identify untapped pricing, packaging, and partnership opportunities to accelerate revenue and margin growth.
• Lead scenario modeling, TAM sizing, elasticity analysis, and sensitivity testing in partnership with Finance and Product.
• Build commercial cases for new devices and market launches, including unit economics, attach rates, international feasibility, and go/no-go recommendations.
• Design and evaluate pricing and promotional experiments to optimize demand, conversion, and profitability.

Device Value & Customer Economics

• Own the commercial thesis for how device adoption impacts retention, LTV, conversion, and subscription mix.
• Build and maintain models linking device penetration to subscription and lifecycle economics.
• Partner with Data and Product to design experiments that isolate incremental device-driven value.
• Translate insights into clear recommendations for pricing, bundling, and roadmap prioritization.

Business Performance & Strategic Partnership

• Serve as a strategic thought partner to the GM of Devices, supporting quarterly business reviews, annual planning, and priority setting.
• Own the KPI framework, dashboards, and operating cadence to track performance, surface leading indicators, and identify risks early.
• Pressure-test initiatives, assumptions, and investment proposals to ensure focus on the highest-impact work.
• Identify opportunities to improve operating efficiency, clarify decision rights, and strengthen cross-functional collaboration without adding process overhead.

Insights, Market Intelligence & “Looking Around Corners”

• Track competitive dynamics, pricing moves, and ecosystem shifts with commercial implications for the devices business.
• Develop and proactively present point-of-view recommendations to the GM and leadership team.
• Identify and evaluate new business models, partnerships, or monetization vectors grounded in market and customer insight.

Executive Communication & Influence

• Create clear, concise narratives for the board, exec team, and cross-functional leadership.
• Serve as a tr