Marketing Manager, LVL Experimentation, Kyprolis & Aimovig

Career Category

Marketing

Job Description

Marketing Manager, Lifecycle Value Lab & Kyprolis

Career Category: Marketing
GCF Level: 05
Position Type: Full time
Location: [remote]

How Might You Defy Imagination?

At Amgen, if you feel like you are part of something bigger, it is because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we have helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus across Oncology, Inflammation, General Medicine, and Rare Disease, we reach millions of patients each year.

As a member of the Amgen team, you will help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller lives. Our award-winning culture is collaborative, innovative, and science-based. Join us and transform the lives of patients while transforming your career.

Marketing Manager, Lifecycle Value Lab & Kyprolis

What You Will Do

Let’s do this. Let’s change the world.

Amgen has launched the Lifecycle Value Lab (LVL), newly formed Lifecycle Value Lab (LVL), a purpose-built U.S. business unit designed to accelerate growth through agile experimentation, modern technologies, and innovative ways of working. LVL serves as an incubator for next-generation go-to-market approaches – testing and scaling strategies that can shape the future of commercialization across Amgen’s broader portfolio.

The Marketing Manager, Lifecycle Value Lab & Kyprolis/Aimovig will be a key member of the LVL marketing team and will be responsible for two key areas: 1) Providing project management support for commercial innovation LVL experiments and 2) leading and executing HCP marketing programs for Kyprolis and Aimovig.

The successful candidate will report to the Executive Director: Aimovig, Kyprolis & LVL Experimentation within Lifecycle Value Lab.

Key Responsibilities

Experimentation and Lifecycle Value Creation

• Provide project management support to facilitate advancement of LVL experiments (this includes supporting the portfolio of experiments as well as individual experiment teams, typically there could be 6-8 teams at any given time).
• Analyze experiment results and marketing performance to identify insights, share learnings, and recommend opportunities for optimization or scaling. 
• Work under direction of LVL SPO or other LVL Senior Managers on assessing external commercial vendors regarding new capabilities or technologies
• Work with ED, LVL SPO and others to optimize current channels, processes and brand management opportunities
• Work with ED to continue to refine the overall Experiment project management process

Kyprolis Brand Marketing and Promotional Execution

• Develop and execute assigned marketing tactics for Kyprolis, across relevant channels, including websites, email, search, media, digital programs, and other omnichannel tactics.
• Lead development and execution of SFMC editorial calendar; includes developing creative assets, getting them MAC approved, launching them into market, measuring results
• Own budget for Kyprolis team, ensuring timely and accurate execution marketing budget
• Be the point of contact for Kyprolis Brand Team for congress/conferences

Aimovig Brand Marketing

• Aimovig Omnichannel orchestration & measurement, including but not limited to patient support channel execution

All of the above work will require partnering with appropriate cross functional team members; leading agency and vendor partners; being proficient in Amgen MAC approval  

What We Expect of You

We are all different, yet we all use our unique contributions to serve patients. The strategic professional we seek is a collaborative, innovative marketer with these qualifications.

Basic Qualifications

Doctorate degree and 2 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

Master’s degree and 4 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

Bachelor’s degree and 6 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

Associate’s degree and 10 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

High school diploma / GED and 12 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications

• 5+ years of ma