Senior Director of Brand & Marketing

Job Title: Director of Brand & Marketing 

Location: OSM 
Department: Marketing  

Reports To: Chief Customer Officer 

Position Summary:  

The Senior Director of Brand & Marketing will lead the strategy, development, and governance of the OSM (Orthopaedic Solutions Management) brand, as well as affiliated practice brands across a multi-location orthopedic management services organization. This role is responsible for building a differentiated, trusted, and cohesive brand identity that strengthens market positioning, drives patient preference, attracts top physician talent, and supports long-term growth. 

Key Responsibilities: 

Brand Strategy & Architecture 

Develop and lead the comprehensive brand strategy for OSM, inclusive of corporate and affiliated orthopedic practices. 
Define and implement brand architecture and naming conventions to support business growth, merger and acquisition activity, and geographic expansion. 
Lead brand positioning efforts to ensure alignment with organizational mission, core values, and strategic goals. 

Visual Identity & Messaging 

Ensure consistent execution of brand standards, voice, and design across all patient- and provider-facing materials, digital platforms, signage, and environments. 
Oversee the creation and refinement of logos, color palettes, typography, imagery, and tone. 
Partner with content, digital, and creative teams to ensure cohesive brand alignment across all touchpoints, internal, external, physical, and digital. 
Develop and manage brand governance processes, including the training and education of internal teams and partners on brand standards and usage. 
Maintain oversight of all brand tools, templates, and asset libraries to ensure accessibility and consistency. 

Campaign Development 

Collaborate with marketing, digital, and clinical leaders to develop brand-driven campaigns that build awareness, support patient growth, elevate reputation, and attract talent. 
Guide creative development for advertising, digital marketing, sponsorships, and patient engagement initiatives 

Patient & Physician Experience Alignment 

Partners with clinical operations and experience teams to ensure the brand is reflected in patient and physician interactions. 
Develop strategies that align internal culture, employee engagement, and service delivery with the brand promise. 

Team & Vendor Leadership

Lead a brand-focused team that includes creative, content, and design resources (internal or agency-based). 
Manage brand, creative, and design partners to ensure consistency, quality, and on-time execution. 
Establish KPI metrics to measure brand health, campaign performance, and audience engagement. 

Join Us 
At Orthopaedic Solutions Management (OSM), we believe a strong, unified brand is essential to delivering exceptional care, building trust, and driving organizational growth. As Senior Director of Brand & Marketing, you’ll lead the charge in shaping how our story is told, experienced, and lived by patients, providers, and team members alike. If you’re a strategic brand leader ready to make an impact in a mission-driven healthcare environment, we invite you to bring your expertise to OSM. 

Orthopaedic Solutions Management is a Drug Free Workplace

We are committed to maintaining a safe, healthy, and productive work environment. As part of this commitment, we operate as a drug-free workplace. All candidates will be required to undergo pre-employment drug screening and/or be subject to random drug testing in accordance with applicable laws and company policy.