Director, Client Engagement Marketing

The Director, Client Engagement Marketing is responsible for managing the enterprise marketing strategy that drives registration and participation in Bright Horizons programs to meet targeted growth goals for the enterprise client portfolio. In this role, you will build strong relationships with the client’s communication team so that you influence key decisions, implement recommended engagement initiatives and drive strong growth results. You will work closely with the enterprise client relations (account leadership) team to develop innovative programs and systems that meet the needs of enterprise clients. This will include customizations for enterprise clients to make them more effective. In addition, you will then be responsible for developing the process by which all emergent best practices are successfully implemented across all other clients. The Director of Client Engagement Marketing will be responsible for supervising a small team of client engagement managers assigned to work with enterprise accounts.

This is a fully remote position.

Responsibilities:

• Develop relationships with enterprise clients to understand their key priorities, goals, main communication channels and company culture to establish and a sanctioned engagement strategy

• Partner with Director of Client Center Marketing to integrate and present joint strategies and execution of marketing initiatives when clients have dedicated child care centers

• Act as a benefit communications expert to provide guidance and recommendations for driving awareness and engagement of Bright Horizons benefits

• Develop and execute detailed strategic marketing engagement plans for enterprise portfolio that drives registration and participation in Bright Horizons programs that ultimately support client retention and revenue growth

• Lead the process to implement all best practice that emerge from the enterprise portfolio to all clients

• Partner closely with Client Relations (account management) leadership to ensure regular meetings are scheduled with the client and that all initiatives are executed

• Collect and deliver feedback from clients to allow client engagement programs to evolve and be agile to client changes, market changes and new

• Supervise team of Enterprise Client Engagement Managers to deliver engagement plans, materials and reports on time and to provide 100% customer satisfaction

• Maintains research on market and industry trends to develop new engagement opportunities with clients

• Responsible for reporting and analyzing marketing performance and making adjustments to overall strategy and client engagement plans based on results

• Lead with enthusiasm and provide motivation for team to perform at a high level

• Able to translate customer engagement needs to program recommendation and execution.

• At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Qualifications:

• Bachelor's Degree in Customer marketing or Account Management required

• Master's Degree preferred

• 7 years' professional experience in customer facing role with Enterprise level accounts required

• 7 years' successful experience managing a team of marketing professionals who performed above or on target required

• Able to recruit, hire and manage performance of client engagement managers

• Exercises decisions on client engagement strategy and directs customizations for individual clients

• Persuasive communication skills that lead to implementation and execution of plans and services

• Ability to lead projects and take initiative on ideas with minimal supervision

• Strong ability to work cross-functionally with internal teams to coordinate effective results

• Must be a self-starter with a sense of urgency and a commitment to delivering high-quality work consistently

• Understands how to set aggressive goals and motivate team to meet and exceed goals

• Thrives in a team environment as well as in an individual setting

• Be able to adjust quickly to changing priority of tasks

• Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Outlook

• Experience with Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction preferred

• Up to 25% travel may be required

Salary and Other Compensation Disclosures:

The annual starting salary for this position is between $125,000 – $140,000 annually. The pay range listed here is what Bright Horizons in good fait