Director of Demand Generation

We’re supercharging the clean economy.

Crux is the capital markets platform changing the way clean energy and manufacturing projects are financed in the U.S. Crux’s platform, market intelligence, and expert team help developers and manufacturers unlock financing through all stages of project development and operation.

Our team of 50+ is composed of experts in energy, tax, finance, government, and technology. We have raised $77 million in capital from some of the best investors, including Andreessen Horowitz, Lowercarbon Capital, New System Ventures, Overture, Ardent Venture Partners, QED, Canapi, and others. These funds are joined by strategic investors including Pattern Energy, Clearway Energy, EDF Renewables, Intersect Power, LS Power, Orsted, Hartree Partners, Liberty Mutual Strategic Ventures, MassMutual Ventures, and OMERS Ventures.

An inflection point in American energy and manufacturing.

Energy demand is growing for the first time in 20 years, driven by surging manufacturing, transportation, electrification, and data centers. Simultaneously, hundreds of billions of dollars are being invested in domestic supply chains for critical minerals and components. Developers and manufacturers will require trillions of dollars in capital to meet growing needs.

Without Crux, the capital markets supporting this transformation remain opaque, fragmented, and complex. We recognized the missing infrastructure: a central capital markets platform designed specifically for the next century of American energy and industry. By connecting counterparties, providing market intelligence, and streamlining transactions, we unlock faster decision making, lower cost of capital, and accelerated investment.

The Opportunity

We're seeking an experienced Director of Demand Generation to build and execute comprehensive strategies that drive customer acquisition, engagement, retention, and revenue growth. This role combines traditional lifecycle marketing with demand generation responsibilities, owning the entire customer acquisition and retention funnel for our complex, multi-product platform.

You'll be responsible for creating sophisticated, data-driven marketing programs that generate qualified leads and guide prospects through our unique marketplace-driven sales process across three distinct product lines, each with multiple SKUs and diverse personas. This is a high-impact leadership role perfect for a strategic marketer who thrives in a fast-growing environment at the intersection of climate, technology, and finance.

Key Responsibilities

Team leadership and growth

• Inherit and lead one direct report while immediately hiring two additional team members, with more to follow in 1H2026

• Build and scale a high-performing marketing team that will grow significantly throughout 2026

• Develop team members across multiple marketing disciplines including growth marketing, ABM, field marketing, and outbound campaigns

• Create career development paths and mentorship programs as the team expands

Demand generation and customer acquisition

• Own end-to-end demand generation strategy across all three product offerings: transferable tax credits, debt financing, and tax & preferred equity

• Drive qualified lead generation and pipeline growth through multiple channels and marketing motions

• Oversee development and execution of sophisticated prospect targeting strategies for developers, manufacturers, investors, corporate finance teams, and financial institutions

• Guide creation of demand generation programs tailored to different customer segments and transaction types

Multi-channel marketing execution

• Lead growth marketing initiatives including digital advertising, content marketing, SEO, and conversion optimization

• Direct account-based marketing (ABM) strategies for high-value enterprise prospects in clean energy and financial services

• Oversee field marketing programs including events, conferences, and webinars

• Manage cold outbound campaigns and sales development programs to generate new business opportunities

Lifecycle marketing and retention

• Design comprehensive nurture programs that move prospects through our marketplace-driven sales process

• Build marketing automation workflows that support our tech-enabled services model and complex transaction cycles

• Create customer retention and expansion programs that increase transaction volume

Marketing technology strategy and AI integration

• Architect and implement a modern martech stack that leverages AI and automation to sca