AVP, Account Manager - Marketing

Job Description:

Role Summary/Purpose:

The Account Manager - Marketing is responsible for managing assigned client portfolios with marketing campaigns across multiple execution channels to ensure campaign delivery success. Processes include COSMOS planning briefs, change controls, capacity demand prioritization and delivery planning. This role will also lead cross functional client marketing and functional experts to develop execution program solutions to achieve strategic client objectives in New Accounts, Sales, and Net Income goals. The candidate may, at times, act as Agile team scrum master; manage strategic client projects and lead process improvements across all channels.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Lead omnichannel campaign delivery planning, execution, and optimization for assigned client relationships across primary marketing channels including direct mail, email, paid media, and earned media

• Manage campaign execution calendar for channel acquisition, retention, lifecycle and integration efforts for assigned client portfolios working closely with other Performance Marketing teams

• Serve as liaison and central point of contact for marketing teams for milestone tracking, change control requests, process exceptions, as well as omni channel optimization opportunities

• Engage, coordinate & lead project management for Omnichannel marketing campaigns ensuring growth strategy deliverables are achieved

• Collaborate with peers in Account Management, the Demand Gen organization and Performance Marketing to deliver campaigns for our partners and platform teams

• Establish and lead regular campaign portfolio review operating process with client marketing teams to drive execution progress, proactively address roadblocks, optimize marketing opportunities, and share best practices.

• Partner with SYF platform marketing, Portfolio Director’s and Demand Gen teams to plan & forecast channel capacity inflection points, prioritize campaigns and effect workload demand balancing to support P&L strategic priorities and governance requirements.

• If needed, drive and coordinate client marketing campaign incident management and corrective actions; partnering with remediation subject matter expects and compliance teams.

• Build relationships/networks across key functional areas that support marketing execution plans

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor’s Degree OR in lieu of degree high school diploma/GED and 5+ years of professional experience in sales, marketing, operations in a corporate environment

• A minimum of 4 years of marketing experience to include Project Management and client relationship experience

• Experience leading and growing a team of professionals

• Ability to travel 20% of the time or as needed

Desired Characteristics:

• Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution; and proven ability to work cross functionally, as well as within own function

• Proven client relationship management skill sets, experience developing plans and consistently meeting deadlines in a fast paced environment

• Agile skill sets, team, process, tools and/or methods experience, a plus

• Demonstrated experience with tactical omnichannel execution across multiple channels

Grade/Level: 10

The salary range for this position is 75,000.00 - 130,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a dr