Senior Digital Marketing Specialist (Eastern/Central located)

Overview

The Senior Digital Marketing Specialist (Level 4) leads strategy, execution, and optimization of integrated, full-funnel digital marketing programs across paid media, email/lifecycle, web, and virtual events. This role is involved throughout the campaign planning process from tactical ideation through execution, manages budgets and agency execution as applicable, and ensures programs are aligned to pipeline and revenue goals. The individual provides senior-level leadership in measurement (tracking, attribution, and reporting), audience strategy, and experimentation to drive continuous performance improvement and scalable best practices. 

 

Responsibilities

• Own and lead comprehensive digital marketing strategy across paid media, email/lifecycle, web, and virtual events, ensuring all efforts are integrated, measurable, and aligned to pipeline/revenue goals 

• Lead email and lifecycle marketing strategy in Marketo, HubSpot, or a comparable platform, including segmentation, personalization, nurture streams, lead scoring, routing, and deliverability best practices 

• Partner with web/UX to manage landing pages and website content that supports campaigns, improves conversion rate, and aligns to SEO, accessibility, and brand standards 

• Lead virtual event planning and digital promotion, including registration flows, tracking/UTMs, lead capture, CRM/marketing automation integration, and post-event nurture and reporting 

• Lead cross-functional collaboration (Sales/SDR, RevOps, Product, Creative, Web, and Analytics) to align targeting, messaging, offers, and follow-up processes across channels 

• Own measurement and performance analysis using tools such as GA4, ad platform reporting, and BI dashboards; establish KPIs, ensure tracking accuracy, and translate insights into optimization actions 

• Drive experimentation (A/B and multivariate testing) across ads, email, and landing pages; evaluate and pilot new tools, audiences, and tactics to improve CAC, CVR, and pipeline quality 

• Optimize campaign operations (intake/briefing, QA checklists, naming conventions, UTM governance, and documentation) to increase speed, quality, and repeatability 

• Develop and maintain channel playbooks and best practices (paid media, lifecycle/email, landing pages, and events), including compliance/privacy and brand requirements 

• Serve as a trusted advisor to internal stakeholders and (as applicable) customers/partners on digital marketing strategy, channel mix, and market trends; provide consultative recommendations grounded in performance data 

• Act as a thought leader by sharing insights, coaching peers, and contributing to team-wide standards for targeting, creative testing, measurement, and lifecycle marketing 

• Mentor, coach, and provide quality review/feedback to team members; support capability building in paid media, analytics, and marketing automation 

Basic Qualifications

• 5+ years of progressive digital marketing experience, including paid media and lifecycle/email marketing, with demonstrated impact on pipeline or revenue outcomes 

• Hands-on paid media experience across major platforms (e.g., Google Ads, LinkedIn Campaign Manager, Meta Ads), including audience targeting, creative testing, budget pacing, and optimization 

• Proven ability to plan and execute integrated, multi-channel programs (paid, email/lifecycle, web, events) with clear KPI frameworks and cross-functional leadership 

• Strong analytical and measurement skills (e.g., GA4, conversion tracking, UTM governance, and attribution concepts) with a track record of improving performance through data and experimentation 

• Extensive experience in Marketo and/or HubSpot (or similar) including program builds, smart lists/segmentation, tokens/personalization, nurture and lifecycle journeys, lead scoring models, A/B testing, and CRM synchronization 

• Digital advertising certification(s) required or obtained within 6 months of hire: Google Ads Certification (Search and/or Display/Video) and Google Analytics (GA4); Meta Blueprint and/or LinkedIn Marketing Labs certifications strongly preferred 

• Microsoft Windows and Office proficient 

• Excellent oral and written communications skills that demonstrate a professional demeanor and the ability to interact with executive presence 

• Excellent organizational multi-tasking and time management skills 

• Excellent collaboration skills applied successfully within team as well as with all levels of employees in other areas 

• Excellent Microsoft Excel skills 

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