Director, Global Strategic Marketing - Mechanical Circulatory Support

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will also have access to:

• Career development with an international company where you can grow your dream career.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Want to play a leading role in redefining the future of Heart Failure?  This opportunity plays a crucial role in developing and launching first-of-its kind cutting-edge medical device technologies. You will partner with the executive leadership team as we develop, refine and execute our Mechanical Circulatory Support franchise strategy for short and long-term growth. You will help develop and drive organic and inorganic growth strategies and tactically execute on the key insights your team delivers.

What You'll Work On

• Drive franchise-level decisions that are strategic, tactical, and operational.
• Focal point for the Division with regards to category market knowledge, planning and execution and achievement of business objectives. Responsible for the franchise and category lifecycle management, from generation of customer and market insights to concept and product/solution development and launch.
• Leads strategic planning initiatives such as portfolio management process and long-range strategic planning to ensure profitable growth opportunities are supported.
• Stays ahead of category competition and market forces both direct and indirect, able to understand implications and shape strategic decision-making for on-market and pre-commercialization products.
• Anticipates new market demands and creation of new markets, provides leadership for product/concept justification during funding cycle to product development.
• Uses market research, customer input, internal stakeholder feedback and other means to ensure profitable and differentiated products are delivered to market. Ensures that appropriate customer requirements and design inputs are crafted to guide the development team.
• Provides leadership and direction to R&D and support organizations throughout development cycle (e.g., trade-off analysis across customer, financial and timeline impacts).
• Directs go-to-market strategy for new product launches, including definition of and segmentation of the market, targeting and positioning, new product reimbursement landscape and all aspects of the marketing mix (product, price, promotion, and sales enablement).
• Owns the product brand strategy.
• Ensures launch and post-launch success by providing support to regional commercial organizations and on-market teams through successful launch.
• Be a highly experienced leader and good people manager.

Required Qualifications

• Bachelor’s degree required.
• At least 8 years of progressively responsible brand, portfolio strategy and upstream product management experience, preferably in implantable cardiac medical devices.
• Class 3 implantable device experience.
• Ability to influence senior-level stakeholders and confidently recommend a point-of-view based on insights and data.
• Proven ability to develop and execute complex strategic business plans, proven effectiveness in financial and budget management.
• Data analysis and financial skills are critical.
• Strong problem solver with proven ability to create insights