Entry Level SEO Strategist

About the Company
We’re a vacation rental company where great people create exceptional experiences. From our humble beginnings with a simple idea, we've grown into a trusted industry leader delivering genuine hospitality to every guest. What sets us apart isn't just our advanced technology or high property standards, but our culture of doing things the right way, building trust, and supporting each other as a team. When you join Casago, you're not just taking a job—you're becoming part of a company that values your contributions, invests in your growth, and gives you the opportunity to make a real impact on the homeowners and guests we serve every day.

About the Opportunity

Do you want to launch your career in SEO while working on one of the largest travel sites in North America?

Vacasa.com, a leading vacation rental marketplace with hundreds of millions in revenue, is seeking an Entry-Level SEO Strategist to join our high-performance team in Franklin, TN. This isn’t your typical corporate role—we operate with the speed and creativity of a startup, and we’re looking for someone who thrives in a fast-paced, agile environment.

You’ll work side-by-side with a successful entrepreneur and seasoned Internet marketing expert to refine and execute our SEO strategy. If you’re hungry to learn, comfortable getting into the weeds, and ready to make an impact on a massive brand, we want to hear from you. This is a hybrid role based in our Cool Springs (Franklin, TN) office, with a minimum of three in-person days per week. Occasional remote work is possible.

What you’ll do

As an SEO Strategist, you’ll support and grow our organic traffic footprint through hands-on tactical execution and process development. Responsibilities include:

• Prioritize SEO content initiatives using KOB (Keyword Opposition to Benefit) analysis
• Conduct keyword research using tools such as Ahrefs and Answer The Public
• Update and optimize existing content to improve rankings, traffic, and conversions
• Assist in content briefs and outlines that guide freelance writers and internal content teams
• Recruit and manage freelance writers through platforms like WriterAccess and Upwork
• Use industry-leading tools including Ahrefs, Google Search Console, Screaming Frog, and more
• Perform on-page audits and technical reviews, flagging and fixing issues related to crawlability, site structure, internal linking, and metadata
• Collaborate closely with content, design, and development teams to implement SEO best practices
• Track performance of SEO efforts using internal reports, Google Analytics, and SEO reporting tools
• Experiment with emerging SEO trends, AI-driven content tools, and growth hacks
• Document and refine SEO processes for scalability and repeatability

What We’re Looking For

We don’t expect you to know everything on day one. We’re looking for someone who is:

• Detail-oriented, data-driven, and curious
• Familiar with the basics of SEO and have used SEO tools before (bonus for those who’ve used Ahrefs, GSC, or Screaming Frog) 
• Strong communicator with the ability to write clearly and concisely
• Willing to roll up their sleeves, test ideas, and learn rapidly
• Excited about joining a team with a startup mindset and global impact

Work Environment

This is a hybrid role based in our Cool Springs (Franklin, TN) office, with a minimum of three in-person days per week. Occasional remote work is possible, but a strong in-person culture and collaboration requirement exists. 

You’ll work directly under a senior leader who has built and scaled multiple digital businesses and will invest in your growth. This is a hands-on role where you'll learn advanced SEO frameworks, not just execute checklists.

Benefits + Perks

• Health/dental/vision insurance based on hours worked
• Employer Sponsored & Voluntary Supplemental Benefits based on hours worked
• 401K retirement savings plan with immediate 100% company match on the first 6% you contribute
• Health & Dependent Care Flexible Spending Accounts based on hours worked
• Paid Flex Time Off / Vacation & Sick Time
• Employee Assistance Program (EAP)
• Employee Discounts
• Please visit our careers page to review our full benefits offerings

A Day in the Life of an Entry-Level SEO Strategist at Vacasa.com

Below is a sample day to show you what working here might look like. Please be aware that every day in our fun and fast-paced environment is a lit