Sr. Director, Business Strategy & Analytics – FIFA World Cup 26™

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

Position Overview:

The Sr. Director of Business Strategy & Analytics will be responsible for working cross-functionally to drive commercial results & revenue optimization for FIFA World Cup 26™. This role requires a blend of strategic vision, hands-on technical data manipulation & analysis, and stakeholder management to balance the financial objectives of the event with the goal of maximizing fan engagement and satisfaction.

Key Responsibilities:

• Revenue Optimization:

  • Lead departmental focus on pricing & inventory planning & execution including sales forecasting, pricing analysis, product release strategies, and in-cycle calibration efforts – collaborating directly with product and pricing teams to maximize overall revenues.

  • Collaborate with product, pricing, marketing and sales teams to optimize go-to-market processes and create, maintain and service demand across multiple channels to drive incremental revenue and margin above forecasted baselines.

  • Serve as the day-to-day strategy & analytics partner for pricing team – tracking and analyzing real-time inventory, revenue and marketplace trends to inform go-forward pricing and inventory recommendations.

• Sales Channel Strategy & Optimization:

  • Support development and roll-out of sales channel incentive programs to drive sales behavior throughout the sales cycle – driving our top-line revenues while optimizing our bottom-line returns.

  • Provide detailed analysis and reporting on sales channel effectiveness and efficiency to support on-going sales channel strategy development.

• Reporting & Analytics:

  • Drive the development of and on-going management of sales & revenue reporting suite – collaborating with functional leaders to understand organizational and departmental needs.

  • Collaborate with product, ticket operations and pricing on development and maintenance of reporting on current inventory, pricing and sales.

  • Collaborate with Ticket Operations on data governance practices to ensure timely & accurate reporting.

• Risk Management and Compliance:

  • Assess potential risks to profitability & ticket sales, develop risk mitigation strategies to protect event profitability and monitor sales / cost performance throughout the event lifecycle to implement risk mitigation strategies when needed.

Qualifications:

• Bachelor's degree in business, economics, marketing, or a related field; advanced degree preferred.

• Proven experience in revenue management, commercial strategy, or business analytics preferably within the sports or entertainment industry, with a minimum of 3 years in a leadership role.

• Expertise in predictive modeling, revenue forecasting, reporting and financial modeling, with proficiency in relevant tools and methodologies.

• Strong understanding of consumer behavior, market dynamics, and competitive positioning in a global context.

• Excellent communication skills, with the ability to articulate complex pricing concepts and influence stakeh