Brand Consulting - Senior Account Manager, Tech Integration

Job Description

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.  The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

The Role

The CAA Brand Consulting Sr. Account Manager, Tech Integration will play a key role for one of our largest Brand Consulting clients, a leader in telecom. The Sr. Account Manager will lead the day-to-day management and activation of marquee sports and entertainment properties in the brand’s portfolio, specific to their B2B and product integration initiatives. The candidate will interface daily with the client and will work cross functionally with internal/external vendors, clients and agencies. The candidate should have a keen interest in tech and monitoring tech partnership industry trends that will help lead to developing creative activation concepts.

The Department

CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.

Responsibilities

• Oversee the management and execution of technology and product integration driven sponsorships, working directly with multiple client product and sales teams
• Collaborate with internal and external stakeholders to execute the partnership objectives and business opportunities
• Support development of an overarching, B2B focused strategy, specific to product integration and storytelling
• Lead development and implementation of activation concepts and tech integrations that support client objectives and strategies
• Lead client calls and provide expert opinions
• Create and lead client presentations for projects with properties, vendors or other stakeholders
• Serve as main point of contact for client for assigned projects
• Manage budget development, tracking & reconciling
• Work with client to determine KPIs and appropriate measurement plans and then oversee these initiatives
• Assist with the identification, analysis and recommendation of new partnership opportunities, particularly on the merits of tech integration
• Oversee & facilitate the creative development process of marketing materials, experiential assets and event-related creative (includes briefing designers & obtaining internal & client approvals)
• Work with other team functions (e.g. Creative, Experiential, Insights / trends, etc.) to ensure goals and objectives are met
• Monitor and track industry trends, especially related to tech and telecom, to remain on the forefront of developments across sports, entertainment and client industries, keeping the CAA team and clients abreast of all findings on an on-going basis
• Serve as a bridge between marketing, sponsorship and technical teams across the client and properties
• Support client hospitality and B2B engagements as needed

Requirements

• BA or BS strongly preferred or equivalent experience
• 5+ years of relevant experience in brand partnerships and marketing
• Experience developing sponsor activation strategies, particularly B2B and technology focused initiatives
• Tech product integration project management experience
• Experience managing and working with technology vendors and partners
• Proven track record of delivering or implementing projects on time
• Ability to travel and be on site at events or property/venue meetings
• Exceptional verbal and written communication skills
• Demonstrate highest level of critical thinking with focus on proactiveness and attention to detail
• Expertise in managing projects and budgets
• Excellent presentation skills
• Previous experience with managing and developing junior s