Director, Sales – New Business

Our Story:
Crisis Prevention Institute Inc. (CPI) is the worldwide leader in evidence-based de-escalation and crisis prevention training and dementia care services. Our programs teach professionals the skills to recognize, prevent, and respond to crises in the workplace. Since 1980, we’ve helped train more than 17 million people within service-oriented industries including education, health care, behavioral health, long-term care, human services, security, corporate, and retail.

At CPI, we are dedicated to changing behaviors and reducing conflict for the Care, Welfare, Safety, and Security of everyone. We believe the power of empathy, meaningful connections, personal safety, and security are the antidotes to fear and anxiety. It’s a philosophy that is central to everything we do, and traces back to our beginning.

As a member of the team, you can expect to:

• Make a difference through your work – You’ll be proud to tell your family and friends about what you do.
• Gain significant career experience only obtained within a fast-growing organization – Entry-level roles through executive leadership.
• Feel fulfilled and have fun – We work hard but make the time to build meaningful relationships and celebrate the wins.

The Role:

The Director, Sales – New Business, serves as the catalyst for CPI’s new business growth. In this pivotal leadership role, the Director, Sales – New Business will lead a team of high-performing Sales Managers focused on winning new customers. With a strategic mindset and operational rigor, the Director, Sales – New Business, designs and executes transformative sales strategies that drive revenue, expand market presence, and deepen customer loyalty.

What You Get To Do Everyday:

• Lead and inspire a team of high-performing new business sales managers, setting ambitious targets and cultivating a culture of relentless achievement.
• Design and execute game-changing sales strategies to accelerate new customer acquisition and drive revenue growth, leveraging creative prospecting to unlock new opportunities.
• Oversee the entire sales cycle - from first contact to lasting advocacy – delivering seamless customer experiences that convert prospects into passionate CPI champions.
• Track and elevate key performance metrics, continuously refining tactics to optimize prospecting, qualification, and conversion rates.
• Champion proactive revenue streams and drive CPI’s financial strength with strategic foresight.
• Deliver cutting-edge sales training and development programs, empowering the team with advanced skills and the confidence to excel and grow.
• Foster a vibrant, collaborative, and competitive team environment that sparks innovation and accelerates results.
• Build strong cross-functional alliances with marketing, finance, product development, customer care, training, and other departments – amplifying new initiatives, product launches, and customer delight.
• Serve as the trusted escalation point for key customers, nurturing enduring relationships and resolving complex challenges with agility and care.
• Represent CPI at industry events, conferences, and forums, expanding the company’s influence and cultivating strategic partnerships.
• Stay ahead of market trends and competitive shifts, proactively adapting strategies to seize emerging opportunities and keep CPI at the forefront.
• Drive continuous innovation in new business acquisition, process optimization, and technology adoption, relentlessly pursuing greater efficiency and effectiveness.
• Make business decisions that are financially responsible, accountable, justifiable, and defensible in accordance with organization policies and procedures.
• Perform other position-related duties as assigned.

• Bachelor’s degree in business, marketing, or related field
• Eight years or more of work experience in sales, including a minimum of three years leading and inspiring high-performing new business sales teams to achieve exceptional results
• Demonstrated success in  building and developing teams that consistently reduce churn, grow share-of-wallet, and protect profitability, delivering outstanding performance year after year
• Deep experience in leveraging sales technology, including customer relationship management (CRM) systems, to drive team effectiveness and accelerate growth
• Proven ability to design, teach, and implement scalable, repeatable sales methodologies  that empower teams and fuel sustainable, long-term success
• Outstanding team-building skills with a proven ability to attract, develop, and retain top talent – creating a high-performing team that consistently delivers outstanding results
• Inspirational leadership skills, empo