Manager, Digital Storytelling

Woodruff Arts Center employees play an integral role in creating and supporting great art and education initiatives at the nation’s third largest arts center. Comprised of three Art Partners—Alliance Theatre, Atlanta Symphony Orchestra and High Museum of Art—there’s a role for everyone at The Woodruff.

Reports to:

Director of Marketing and Communications

FLSA:

United States of America (Exempt)

Employment Status:

Regular/Full time

POSTION DESCRIPTION:
Alliance Theatre is seeking a dynamic storyteller to create powerful content that will resonate with our audiences in authentic and engaging ways across multiple platforms.

The Associate Director will oversee the content strategy and production for Alliance Theatre's social media platforms such as Facebook, Twitter, Instagram, LinkedIn and YouTube, from ideation to production and execution. This candidate will also plan and produce the Alliance Theatre podcast.

Additionally, this position will develop integrated content to support the Alliance’s digital advertising, including paid display, social media, search, digital radio and more.  Content planned and created by this candidate will also support email marketing campaigns and earned media outreach aimed at connecting with our target audiences.

Keeping a finger on the pulse of the ever-evolving social media landscape, especially trends particular to the professional theater industry, this candidate will continuously adapt our approach to reflect the latest best practices. The Associate Director must be a strategic thinker, understand existing and emerging media platforms, and have a passion for popular culture.

RESPONSIBILITIES:

Content Production – 75%

• Support the Director of Marketing in leading a team of 1-2 direct reports and any necessary third-party vendors who will support content capture and social media posting/scheduling
• Capture and create content, such as graphics, gifs, videos, and photography to support integrated marketing efforts across media platforms including social media, email marketing, press, and online 
• Ensure that all brand guidelines and standards are upheld in all produced content.
• Ensure that content and messaging for each channel follows the Alliance’s strategic goals and voice for that channel, as outlined by the Marketing & Communications Director
• Monitor and respond to social media comments and direct messages, maintaining and upholding the Alliance’s terms of engagement
• Collaborate with all departments of the Alliance Theatre to make sure all programming is given appropriate visibility across our platforms, including education, production, artistic, development, audience engagement and community outreach
• Manage the editorial calendar and production of the Alliance Theatre’s podcast – scheduling timely conversations with internal staff and guest artists – and building audiences and engagement for its distribution
• Manage and produce content for the Marketing team’s internal content calendar, our outline of content opportunities created by productions and events
• Collaborate with the PR & Marketing Manager on influencer marketing strategy – reposting important content produced by influencers and contributing new influencers to our outreach & cultivation efforts
• Contribute content and articles for the Alliance Theatre blog, which can then be used as content for social media platforms and newsletters
• Process all invoices related to content development and vendors

Digital Advertising – 15%

• Collaborate with the marketing team and digital advertising agency to create and deliver advertising assets and messaging for paid campaigns for Google Display Network, Meta, and paid search 
• Manage budget and execution for any internally run paid social media campaigns
• Process all invoices for digital advertising agency and paid social media campaigns

Asset Management – 10%

• Manage and organize digital asset library, supporting outside requests for video and photography assets for social or earned media
• Oversee outside vendors to capture/edit large-scale content pieces including archival captures of new play readings and full production captures for streaming and archival purposes; organizing and storing final versions of completed projects
• Process all invoices for vendors and storage/hosting platforms

Other responsibilities as assigned

QUALIFICATIONS:

• 2-5 years of experience in developing visual content for organizations or brands
• Degree or work experience in any of the following concentrations is preferred – journalism, communications, audio/visual production, multimedia design, marketing
• Exceptional wri