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Global Programs, Marketing Senior Associate

Finastra
Romaniafull_timeVerifiedPosted 22 Sept 2023

About the role

Company Description

Formed in 2017 by the combination of Misys and D+H, we provide the broadest portfolio of financial services software in the world today—spanning retail banking, transaction banking, lending, capital markets and treasury.

Our solutions enable customers to deploy mission critical technology on premises or in the cloud. With our scale and geographical reach we drive valued solutions and opportunity for customers regardless of size or geography. Through our open, secure, and reliable solutions, we empower customers to accelerate growth, optimize cost, mitigate risk and continually evolve to meet their changing needs.

A Truly global organization with offices in 42 countries worldwide, with an employee base of approximately 10,000 employees.  We work with 9,000 customers, including 48 of the top 50 banks globally. Through our software, we’re constantly stretching boundaries to do more for our customers. We are proud to be an organization where our vision, values and cultural beliefs are not just shared, but are lived by our people globally and where recognition is part of each and every day.

Job Description

What will you contribute?

The Global Program Marketing Associate for Finastra will require an understanding of financial service and financial technology trends and impacts. They will also have the proven ability to translate this understanding into compelling, competitively differentiated market facing messaging and content— ultimately, helping drive demand generation and pipeline growth.

To achieve this, the Global Program Marketing Associate will work cross functionally across the business and the wider marketing team to support and implement a fully integrated marketing plan through owned, earned and paid channels. The position will report directly to the Head of marketing and work collaboratively internationally with field marketing, product, sales and other departments to drive alignment and deliver results.

 

Responsibilities & Deliverables:
Your deliverables will include, but are not limited to, the following:

  • Cooperatively develop and execute go-to-market programs and campaigns that grow revenue and market share
  • Support the development of high quality thought leadership content, with external and internal SME resources. Develop compelling marketing collateral for our solutions that align to buyer journeys
  • Support sales readiness through the development and delivery of tools such as written content, infographics, videos and advertising creatives
  • Collaborate with a cross functional marketing and stakeholder team to ensure a consistent delivery and approach for the designated line of business
  • Support the cross functional marketing and stakeholders to deliver compelling events to drive sales opportunities
  • Investigate and implement new channels to market through digital and traditional media placements, speaking opportunities and event engagements
  • Support other needs of a fully integrated marketing plan as needed and appropriate

Qualifications

Required Experience:

  • 2+ years marketing experience
  • Excellent written and verbal communication skills are vital; previous copywriting experience a plus
  • Preferred background in financial services or B2B marketing
  • Able to communicate and write fluently in English
  • Ability to manage and prioritize multiple projects at once
  • Experience of working internationally and across time zones

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Company

Finastra

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