Senior Manager, Performance Marketing

About us:

PurposeMed was founded in 2019 with a mission to improve access to complex care for underserved communities. We’ve grown quickly in our first few years, and now our exceptional team serves hundreds of patients each month across our multiple verticals.

PurposeMed consists of three complex care business units; Freddie, Frida, Foria, and partners with Affirming Care Pharmacy. Freddie is focused on improving sexual health through education, prevention and treatment with a focus on the LGBTQ2S+ community—we’re now the largest HIV prevention service in Canada! Our second vertical, Frida, is focused on improving mental health and happiness through education, diagnosis and treatment. Frida is changing the lives of patients with easier access to adult ADHD diagnosis, and fast and affordable treatment. Foria was recently launched in 2023 and is a virtual clinic providing trans, non-binary, and gender-diverse Canadians with gender-affirming healthcare. Affirming Care Pharmacy is a specialty pharmacy with locations in Calgary, Alberta and Mississauga, Ontario. This partnership provides our patients with an end-to-end healthcare experience, from treatment, to prescription delivery, to continuous affirming care.

We are one of LinkedIn’s top 15 startups in Canada, a C100 Fellow, a member of the Lazaridis Institute, and a certified Great Place to Work® (92% of our employees agree)! Our culture is highly mission-driven; our team is passionate about bringing healthcare to those who need it most. Best of all—we have fun doing it. 

Permanent, full-time opportunity

Location - Remote (USA)

Though we have an office based in Calgary, this is a remote position that is open to candidates across Canada. PurposeMed's office is located on the unceded and traditional territories of the peoples of the Treaty 7 region in Southern Alberta, which includes the Blackfoot First Nation tribes of Siksika, the Piikuni, the Kainai, the Stoney Nakoda First Nations tribes of Chiniki, Bearspaw, and Wesley and the Tsuut’ina First Nation. The city of Calgary is also homeland to the historic Northwest Métis and to Métis Nation of Alberta, Region 3.

Who we hope to find:

PurposeMed is looking for a Senior Manager, Performance Marketing who can manage the strategy and growth of our acquisition channels as well as leading the Performance Marketing team. Reporting into the Director of Growth, your goal will be to scale and optimize the channel mix to reach targets that ultimately serve more patients across Freddie and Frida. You will also lead the exciting opportunity of launching new performance marketing channels for Freddie’s venture into the United States. This will begin as a bridge role while the existing Senior Manager, Performance Marketing is on parental leave, with the intention to transition to managing the new Freddie USA venture exclusively thereafter.

In this role, you’ll make an impact by:

• 50% leading the Performance Marketing team (currently two Performance Marketing Managers who are channel experts) to drive scale and efficiency through their owned ad channels
• Owning the overall channel mix and budget, including monthly demand forecasting of projected results and weekly reporting of acquisition progress toward financial targets to stakeholders
• Collaborating with team leaders across brand, data, product, lifecycle and more to coordinate cross-functional initiatives that deliver results
• Setting quarterly team OKRs and prioritizing team capacity to achieve them, including identifying the most impactful opportunities and working with leadership and cross-functional partners to secure resources and remove roadblocks
• Supporting the Performance Marketing Managers’ growth through team meetings and weekly 1:1s to achieve their OKRs and their development goals, including coaching and mentoring
• 50% channel management, launching and owning ad channels for the new Freddie USA venture, such as Google, Meta, TikTok, dating app ads, and other experimental ad channels, involving day-to-day management of the ad accounts and overseeing content creation for them
• Leading the strategy, execution and analysis of these channels, reporting results weekly in team meetings and written reports as well as creative reporting presentations to the brand team
• Monitoring campaigns daily to optimize performance, manage budget pacing, and resolve any issues, all to constantly improve efficiency and meet targets
• Innovating by building a calendar of experiments and executing them across targeting, objectives, creative, copy, targeting, landing pages and other new strategies to b