Senior Demand Generation Manager

ConnectWise is the world's leading software company dedicated to the success of IT Solution providers. As a company our vision is to power a thriving IT ecosystem that transforms what's possible for SMBs. How we do this is by empowering IT solution providers with unmatched software, services, and community to achieve their most ambitious vision of success

ConnectWise provides a work environment where each colleague is valued for their perspectives, skills and talents, is treated respectfully, can communicate openly and is encouraged to develop to their full potential as a contributor to the success of the company and the communities we serve. We value our colleagues and offer a competitive benefits package including medical, retirement investment plans, flexible time away, community volunteer opportunities, master’s assistance program and colleague recognition programs.    

 

General Summary:

The Senior Demand Generation Manager is responsible for planning, forecasting, executing, and measuring demand generation campaigns for our high velocity digital products to drive marketing qualified leads, increase customer acquisition, and grow existing customer profitability. This role works in partnership with cross-functional teams to establish an ongoing cadence of campaigns that generate leads and pipeline for the global sales organization.

Essential Duties and Responsibilities:

• Provides cross-functional support with a high attention to detail
• Researches, analyzes, and documents findings
• May coach and review the work of other team members
• Develops and manages the execution of omnichannel awareness and demand generation marketing campaigns
• Engages with cross-functional teams to coordinate, communicate, and optimize the impact of demand generation marketing activities
• Builds and nurtures email campaigns that encourage users to try and buy ConnectWise products and solutions
• Tracks and analyzes the results of campaigns and continually refines programs for optimal ROI
• Regularly communicates upcoming campaigns, status of current campaigns, and results of completed campaigns to applicable teams and leaders
• Stays informed on industry structure, trends, and initiatives and communicates best practices and solutions across functions
• Creates regular reporting that includes KPI overviews and profess to lead generation and revenue quotas

Knowledge, Skills, and/or Abilities Required:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to manage large projects and processes independently with limited supervision
• Recognized subject matter expert of applicable work area
• Advanced knowledge of Demand Generation strategy typically obtained through advanced education and/or work experience
• Ability to situationally adapt and understand new technology/processes as per business requirements
• Professional presence suitable for interaction in meetings, in-person, or via email, as well as at internal and external facing events
• Exceptional organization, analytical, and detail-oriented thinking skills with a creative spirit
• Ability to build and foster relationships, as well as influence others
• Ability to use web analytic tolls to measure site traffic and better optimize marketing campaigns, email marketing, social media, and advertising
• Ability to expand pipeline and increase revenue results

Educational/Vocational/Previous Experience Recommendations:

• Bachelor’s degree in related field or equivalent business experience
• 5+ years of experience
• Proven success managing PPC, SEO, email marketing, and/or social media programs to drive qualified leads
• Demonstrated success in exceeding lead generations and revenue targets
• Preferred: Specialized digital marketing certifications and/or trainings
• Preferred: Experience working in a B2B technology company
• Preferred: 2+ years in MSP industry

Working Conditions:

• Remote or hybrid depending on location
• 0-10% travel may be required 

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gende