Director, Brand

Are you looking for more than a job? At World Vision Canada we offer challenging careers that change the lives of children all over the world and it will change yours too. Come and be part of a team of 400 Canadians with a vision for the world: Life in all its fullness for every child.

You will experience Christian faith in action helping to make real and lasting change in the lives of the world’s most vulnerable children. Join the World Vision Canada team and be part of a powerful and effective force for good:

For Children. For Change. For Life.


Position: Director, Brand
Reports to: VP, Brand & Marketing
Position Term: Full Time Permanent
Primary Location: Mississauga, Ontario, Canada
Workplace Type: Remote (Within Canada)


Job Purpose

The Director, Brand is responsible for creating and leading World Vision Canada's strategic brand communications and overall brand strategy, and for the end-to-end creative development of key mass-market campaigns (TV, Digital, Social, OOH, PR and Experiential). The role stewards brand health (awareness, consideration, trust and donation intent) while driving conversion to child sponsorships, recurring giving and single gifts.

This role partners closely with the Director, Digital Growth & Campaigns to ensure an integrated full-funnel plan across paid, owned and earned channels—from brand building to demand creation and conversion. The Director sets the brand narrative and communications frameworks, oversees creative strategy and production, and ensures all marketing efforts are audience-led, insight-driven, ethically responsible and aligned with World Vision's vision, mission and safeguarding standards.


Responsibilities

Brand Strategy & Stewardship
• Own the 3-year, 1-year and quarterly brand strategy and plans, aligned to organizational OKRs.
• Define brand positioning, architecture, messaging frameworks and visual identity; evolve and govern brand guidelines.
• Lead brand health management including tracking and diagnostics (awareness, consideration, trust, preference, NPS).

Communications & Audience Strategy
• Build audience-led communication strategies rooted in research, segmentation and insight.
• Set the integrated communications plan across channels (paid/owned/earned) in partnership with Growth and Media.
• Champion ethical storytelling that upholds safeguarding, dignity and accuracy in all content.

Campaigns & Creative Leadership
• Lead development of big organizing ideas and creative platforms for mass-market campaigns that drive brand and response.
• Author inspiring creative briefs and ensure double-diamond/design-thinking practices from discovery through delivery.
• Oversee creative development and production (video, digital, social, experiential, print), ensuring quality and brand alignment.
• Drive integration between upper-funnel brand activity and lower-funnel performance with the Director, Digital Growth & Campaigns.

Content & Storytelling
• Own the enterprise content strategy and editorial calendar for brand storytelling
• Ensure accurate, timely and consented field stories and assets; manage asset governance and DAM usage.

Partnership & Integration
• Collaborate with Product Ministry, Philanthropy, MarTech, CX, and Regional/Global WVI brand counterparts.
• Align brand narratives and campaign messages to product priorities (e.g., Child Sponsorship, Emergency, Recurring).
• Provide brand guidance to Channel Managers and internal partners; serve as final escalation point on brand and creative.

Data, Insights & Effectiveness
• Commission and interpret research (qual/quant), brand tracking and creative pre/post testing to inform decisions.
• Define KPIs/OKRs for brand and campaign effectiveness; partner with Analytics to measure impact and optimize.
• Translate insights into actionable optimizations across messaging, creative and media mix.

Leadership & Team Management
• Lead and develop a high-performing Brand & Campaigns team (e.g., Brand Communications, Campaigns, Creative/Studio, Content).
• Set clear goals, development pathways and performance rhythms; foster a culture of creativity, inclusion and learning.
• Model cross-functional collaboration and influence at CXO and SLT levels.

Budget & Vendor Management
• Own the annualized brand and campaign budget; build business cases and manage allocations for maximum ROI/mission impact.
• Select and manage agencies and vendors (creative, production, PR, research/brand tracking) with clear scopes and KPIs.
• Ensure compliant, value-driven procurement in partnership with Finance and P&C.

Governance