Director, Experiential Marketing

Overview

Join Our Team at Wheels Up

At Wheels Up, we're proud to be a global leader in on-demand private aviation. As one of the largest companies in the industry and a strategic partner of Delta Air Lines – we are committed to making private air travel safe, reliable, and enjoyable. With a diverse fleet of owned aircraft plus a global network of trusted charter operators, we offer our customers access to the right aircraft for their needs and the ability to fly on their terms.

And it doesn’t stop at private flights. Wheels Up also provides freight services, safety and security solutions, and managed services to individuals, businesses, government agencies, and more. Regardless of how, when or where you want to fly, our mission is simple; deliver a premium, personalized aviation experience for every customer.

 

Role Overview: What You’ll Be Doing

In this role, you will be a visionary Director, Experiential Marketing  that will craft and deliver exceptional brand experiences that reflect the elegance, heritage, and aspiration of Wheels Up  - From tentpole and lead generation events and bespoke activations to strategic partnerships and ambassador programs and high-touch moments, you will bring our brand to life in ways that captivate discerning audiences and deepen emotional resonance and drives lead generation.

Responsibilities

Your Key Responsibilities (Essential Functions)

• Lead the strategy, concepting, and execution of elevated brand experiences — including VIP events, tentpole events, curated hospitality moments, and industry tradeshows.
• Develop, manage and execute experiential marketing and brand activation programs to connect with our customers
• Lead planning, budgeting, partner integration, on-site logistics, event hosting and post-event reconciliation 
• Manage timelines and deadlines related to all aspects of events
• Manage all event related communications
• Translate brand values and storytelling into immersive environments that surprise, delight, and inspire
• Partner with cross-functional teams to ensure experiential marketing is integrated into broader brand, digital, and PR campaigns
• Manage high-profile external partners, including luxury venues, premium vendors, designers, and production teams
• Manage the event agency relationships
• Ensure flawless execution of every detail — from custom gifting to guest communications to on-site experience
• Cultivate and maintain relationships with key clients,  partners, vendors tastemakers, media, and industry partners through world-class experiences
• Track event ROI, customer feedback, and earned media value to continually refine strategy and impact
• Identify other brands that align and complement our short and long-term goals for potential event partnerships

Qualifications

What You Bring to the Table: Education & Certification Requirements

We’re looking for someone who has a unique mix of experience, skills, and passion for what we do:

• 10+ years of experience in experiential marketing, luxury events, or brand activations for high-end clientele
• Strong background in crafting premium experiences across lifestyle, hospitality, or private aviation sectors
• Impeccable taste and creative sensibility paired with operational precision and poise under pressure
• Proven ability to engage high-net-worth individuals and deliver white-glove service standards
• Excellent communication and collaboration skills; confident interfacing with executives, clients, and VIP guests
• Willingness to travel and work flexible hours to support luxury events and experiences globally

The Extras We Value (Preferred Requirements)

While not mandatory, here are some additional things that would make you stand out:

• Deep understanding of luxury consumer psychology and the power of emotional storytelling
• A refined aesthetic and eye for detail that elevates every experience
• Passion for cultural trends, craftsmanship, and innovation within the luxury space

Wheels Up Story

What We Offer: Salary Range & Benefits

At Wheels Up, we believe in fair compensation based on experience, skills, and qualifications. The salary for this role ranges from $173,000/Yr. to $203,500/Yr., depending on a variety of factors. We don’t typically start individuals at the top of the salary range; your place within the range is based on what you bring to the table. Additionally, you may be eligible for a discretionary annual incentive program, which rewards individual and organizational performance.

We also offer a range of benefits designed to support your well-being and p