Director, Sales and Marketing - One World Observatory

LEGENDS

Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Legends IQ, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.

 

LEGENDS ATTRACTIONS

Global Attractions is a holistic deployment of Legends’ 360-degree platform. Our research-driven sales and planning methodologies drive unrivaled guest experiences that give our clients an edge. We bring together some of the brightest experiential and attraction masterminds around the globe to ensure each brilliant idea is relevant and destined to dazzle, delight, and drive a steady stream of diverse visitors.

• Custom narratives to guide the journey curated to deeply engage visitors
• Bold and dramatic design pushes the physical envelope, inspires awe, and wonder
• Re-imagined dining experiences delight local and global foodies alike
• Leading-edge technology and innovation to drive interactivity to create fully immersive experiences

 

ONE WORLD OBSERVATORY

Positioned at the top of One World Trade Center, the tallest building in the Western Hemisphere, on levels 100, 101, and 102 – One World Observatory (‘OWO’) provides guests with unique, panoramic views of New York City, its most iconic sites, and surrounding waters from 1,250 feet. A customized guest experience complements the seemingly endless views - which evoke feelings of the City’s signature pride, hope and determination - including special interactive experiences and dining options, plus a sit-down restaurant.

In 2016, One World Observatory received awards and recognition from the Concierge Choice Awards (Winner: Tourist Attraction), Themed Entertainment Association (Thea Awards for Outstanding Achievement), TripAdvisor (Top U.S. Trending Summer Attraction), and Lonely Planet (Favorite Online Listing).

 

THE ROLE

This role will be responsible for overseeing the sales, marketing, and sponsorship function for OWO and supporting brands including ONE Mix, One Dine, Aspire, and Well& by Durst at One World Trade Center including the following key functions:

Sales    

Develops and executes sales strategies and campaigns that maximize revenue in the areas of Group and FIT Sales with new and existing partners.  Additionally, the Director will lead the formation and maintenance of promotional partnerships.  This individual will be responsible for hiring, training, supervising and motivating the sales staff to achieve quarterly and annual revenue goals and for establishing and maintaining important relationships within the corporate community, with major special event and group clients/planners and throughout the tour & travel industry including NYC & Co., the Downtown Alliance, etc. The ideal candidate is resourceful and innovative, a creative dealmaker with an entrepreneurial spirit and partnership-oriented mindset.

Sponsorship

Responsible for managing inventory, developing solutions, delivering presentations, and participating in new business pitches. Leads the organization responsible for account management, delivery of benefits and fulfillment contractual obligations. This role leads and is responsible for the renewal of existing agreements.  Will be responsible for executing holistic sponsorship and corporate partnership sales efforts.

Marketing

Leads the strategy and daily marketing function. The Director will combine creativity with business savvy to build Venue brand equity, create awareness and drive individual ticket sales, food & beverage, merchandise, photo and other revenue. The successful candidate will have a strong background in results-oriented marketing, preferably including tourism and/or entertainment, attractions marketing.  This individual will be responsible for hiring, training, supervising and motivating the OWO marketing staff and for representing the Venue with key Legends’ agency partners (advertising media, public relations).  The role will lead the team to schedule, develop and deploy seasonal and periodic campaigns to meet Legends’ goals.

 

ESSENTIAL FUNCTIONS

• Develop and