Director, Product - Lyft Media

At Lyft, our purpose is to serve and connect. Our platform is more than just a means of transportation; it's a bridge that brings people together. We empower drivers with the freedom to earn on their own terms and provide riders with a safe, reliable, and convenient way to explore the world. 

The Director, Product - Lyft Media will be instrumental in leading and executing the product vision and strategy for our burgeoning Lyft Media business. Reporting to the VP of Technology for Media & Lyft Business, you will lead a team of product managers and collaborate with cross-functional teams of engineers, data analysts, and designers. Your leadership will drive the creation of a cutting-edge ads platform that seamlessly integrates with our mobility services, connecting drivers, riders, and brands in innovative and impactful ways.

Responsibilities

• Product Vision and Leadership: Articulate a compelling product vision for Lyft’s nascent Media business that aligns with Lyft's mission and leverages adtech innovation, measurement and compelling ad product to enhance user engagement and monetization opportunities.
• Strategic Planning and Execution: Develop and implement a strategic roadmap that incorporates ad network dynamics, platform capabilities, and data-driven experimentation. Champion product innovation across Lyft Media's owned and operated channels, tech stack, and off-network audience extensions.
• Technology Development and Innovation: Spearhead the development of advanced advertising technologies, ensuring the creation of scalable platforms that meet the evolving needs of advertisers and enterprise clients.
• Team Leadership and Development: Recruit, mentor, and lead a high-performing team of product managers, fostering a culture of collaboration, inclusivity, and excellence.
• Cross-Functional Collaboration: Drive cross-functional initiatives to design, analyze, and test new strategies that enhance engagement for riders and drivers at scale. Inspire alignment towards company goals and prioritize efforts to achieve shared results.
• Resource and Program Management: Oversee resource allocation across multiple product lines and ensure the successful planning, execution, and delivery of technology projects.
• Compliance and Privacy: Ensure all technologies and practices adhere to relevant regulations and privacy standards.
• Data-Driven Decision Making: Leverage data analytics to assess the effectiveness of technologies and campaigns, continuously optimizing for improved performance and ROI.
• Market Insight and Innovation: Stay abreast of industry trends, emerging technologies, and competitive landscapes to maintain Lyft's position at the forefront of adtech innovation.
• Customer and Field time: Accompany salespeople on key sales calls and participate in customer events and forums.

Experience

• Demonstrated experience in leading product development within the adtech space, with a focus on building and scaling successful products and services from inception.
• Proven track record of owning a multi-product platform across diverse ecosystems and leading transformations from legacy systems to scalable solutions.
• Expertise in the AdTech/programmatic ecosystem, with extensive knowledge of its functions and the ability to drive innovation within this space.
• Strong technical acumen and the ability to effectively drive the roadmap for a large team of product managers, data scientists, engineers, and cross-functional partners.
• Strategic thinker with the ability to craft a coherent product vision, multi-year strategy, and quarterly roadmap that galvanizes the team and business.
• Strong business judgment, data-savvy, and highly analytical, with an understanding of the impact of business decisions on the P&L.
• Experience with geo-location advertising technologies is a strong plus.
• Consistent track record of linking product development opportunities to broader business and operational goals, managing complex projects, and navigating conflicting prioritization and resourcing demands.
• Capable of driving cross functional projects and enrolling the appropriate leaders across the organization to achieve for Lyft’s full ecosystem of partners, riders, drivers, advertisers.

Benefits

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan to help save for your future
• In addition to 12 observed holidays, salaried team