Jobs and Careers

Marketing Director

United Statesfull_timeVerifiedPosted 10 Jul 2025

About the role

We are seeking a Marketing Director who is a passionate gaming storyteller with a proven track record of launching hit titles to lead our product marketing team. WHO YOU ARE:

A team leader accustomed to managing a team of marketing professionals across diverse disciplines
A collaborator who can build consensus and drive direction across multiple departments
Highly skilled storyteller who is capable of concisely walking through the marketing vision and consumer journey
Understands the gaming ecosystem, with prior experience in marketing/publishing activities
Knowledge of the product lifecycle of videogame titles
Solid presentation skills – able to present to stakeholders at each level
Demonstrated ability to grow a product or service by continuously seeking out and pursuing new opportunities.

WHAT YOU WILL DO:

Build, mentor, and lead a high-performing marketing team, empowering them to excel in campaign development, execution, and analysis
Manage the marketing budget across the assigned portfolio, ensuring cost-effectiveness and optimal resource allocation
Foster strong relationships and collaboration with studio partners, business stakeholders, and external partners and agencies
Create and execute strategic marketing plans for titles in the ProbablyMonsters’ portfolio
Construct and present a concise and compelling marketing vision for the project and what the customer journey will be
Assist in developing IP brand strategy, including both title and team branding
Partner with development teams to conceptualize and define value propositions against competitor’s games
Distill key insights from consumer trends to guide stakeholders with global launch and post-launch marketing plan
Collaborate with internal teams to create & support global launch and post-launch marketing plans
Iterate from player feedback, making actionable recommendations to development and other teams
Manage specific web, consumer engagement, community team, social marketing initiatives
Participate in the creation of style guides, product packaging, manual content, legal routing, customer service messaging, etc
Deliver ongoing marketing analysis, making recommendations on refining strategies and engagement
Conduct research on the gaming industry and target audience to understand their needs, preferences, and behaviors
Execute first party platform & digital storefronts strategies
Work closely with cross-functional teams such as game designers, developers, artists, and customer support to ensure that the game product meets customer needs and is aligned with company goals
Track and analyze performance metrics such as sales revenue, customer acquisition cost, and user engagement to evaluate the success of marketing strategies and make adjustments as necessary
Manage marketing budgets, allocate resources, and optimize spending to ensure the best return on investment
Identify and develop partnerships and collaborations with other companies, influencers, or organizations to promote the game product and expand its reach
Create and manage promotional campaigns such as email campaigns, social media advertising, and influencer marketing to increase brand awareness and drive sales as needed
Communicate with stakeholders such as senior management, investors, and partners to provide updates on marketing initiatives and performance metrics as needed
Participate in other cross company marketing initiatives as assigned, such as brand assurances, corporate public relations support, internal user research testing, cross title initiatives, etc

QUALIFICATIONS:

Bachelor’s degree and/or equivalent combination of education, training, and experience
Experience leading marketing teams of multiple disciplines
10+ years of experience working with large marketing budgets
Full campaign experience launching multiple games on modern consoles (Xbox, PlayStation, Switch, PC etc.)

PREFERRED SKILLS:

Preferred experience working with large, cross-discipline teams
Deep knowledge of video games for PC or console platforms, from indie to AAA blockbusters, Game Pass and PS Plus
Expert-level understanding of traditional and digital marketing channels
Exceptional communication, presentation, and negotiation skills to influence stakeholders at all organizational levels and build strong relationships with partners
Strategic thinking, creativity, problem-solving abilities, and the capacity to innovate and adapt in a fast-paced and evolving envir