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Director, Commercial Sales, Retail & Foodservice

HelloFresh
New York, USAfull_timePosted 16 Jun 2026

About the role

<h2><span style="font-size: 10pt;"><strong>Director Commerial Sales, Retail & Food Service </strong></span></h2> <p><span style="text-decoration: underline;"><em><strong><span style="font-size: 10pt;">This is a hybrid role to the NYC HelloFresh Headquarters</span></strong></em></span></p> <p>Factor is building the next growth platform in fresh prepared meals. We've already built one of the leading DTC meal brands in North America, and now we're extending that strength into retail and foodservice, where customers are increasingly looking for better, fresher, more convenient meals. We believe this is a category ready for real disruption, and early signals show that Factor's product, brand, and customer promise are resonating. This role sits at the center of that build - an exciting opportunity to help define a new category from the ground up.</p> <p>We are hiring a Director, Commercial Sales, Retail & Foodservice to lead two of our most important New Channels growth areas. Reporting to the General Manager, New Channels, you will own the commercial P&L, build the operating playbook, and lead the sales and planning team. You'll make the portfolio-level calls across accounts, channels, pricing, trade, forecasting, and resource allocation, and partner closely with supply chain, marketing, finance, operations, and strategy to bring Factor to market at scale.</p> <p>This is not a role for someone looking to manage a mature business. The right person combines CPG sales leadership, account strategy, P&L discipline, and hands-on operating ability. It is a role for a builder: someone energized by ambiguity, driven by data, and ready to help write the playbook for one of the most exciting food brands in the country.</p> <h4><strong>You will...</strong></h4> <ul> <li>Own annual Retail and Foodservice revenue delivery at the portfolio level, including the commercial P&L narrative across revenue, margin, trade spend, contribution, and variance to plan.</li> <li>Lead commercial inputs into the AOP and build the multi-channel commercial roadmap in partnership with Sales & BD, Sales Strategy & Planning, Finance, Supply Chain, Operations, and Marketing.</li> <li>Set portfolio-level retailer and channel priorities across mass, club, grocery, specialty, foodservice, and future growth channels.</li> <li>Own pricing architecture, trade guardrails, and governance around JBPs, long-term agreements, and major retailer commitments.</li> <li>Partner with the Head of Sales & BD on account prioritization, new account development, customer strategy, and business case pressure-testing; support senior customer relationships and escalations as needed.&

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Company

HelloFresh

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