Specialist, Marketing Operations

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Marketing Operations Specialist will be responsible for playing an integral part of the team building 1:1 marketing programs, creating and routing iterative content for HCP marketing teams.

This hybrid role requires the ability to commute to our Mettawa, IL office location at least 3 days per week.

Responsibilities

• Create iterative interactive visual aid or email content using our content creation platform by leveraging existing content, cloning the asset, and making the adjustments directed by marketing.
• Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the marketing automation platform. Create, review, and share standard quality control document, content testing ideas with marketing to gain alignment prior to submitting for review and follow process to ensure accuracy and completeness. Identify issues, identify root cause, and recommend corrective action for campaign builds, IP reputation and deliverability.
• Partner with the appropriate creative agency when any design files are needed.
• Route content that has been created through the Material Review Process to gain approval. This includes serving as Project originator
• Execute email proofs from marketing automation platform to ensure email creative is functioning properly. Monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues and ensure proper inbox placement.
• Participate in agile delivery activities such as design, build, QA, and continuous improvement. Maintain documents per requirements of department document management policies and proc