Executive Director - Digital Strategy

Company Description

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the thousands of businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. We are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.

Job Description

Position Summary:   The Executive Director of Digital Strategy will work in partnership with the SVP of Digital Sales to set the strategic direction for the Digital division, lead key initiatives to conclusion, and serve in a Chief of Staff capacity for the SVP of Digital Sales. 

Key Responsibilities:

The responsibilities of the Executive Director of Digital Strategy fall into three key focus areas – Strategy, Project Management, and Chief of Staff function.

Strategy

• Develop and implement internal and external strategies to maintain and grow the Digital division
• Partner with the SVP of Digital Sales, Sales Leaders, Sellers and Client Strategy teams to drive growth opportunities, organizational capabilities, strategies, concepts, and solutions
• Work with the Product team and provide expertise to drive the Digital narrative
• Partner with Client Strategy and Marketing to provide Digital expertise on competitive landscape and positioning with cross-functional consideration
• Increase Vericast brand and name recognition in the industry.  Utilize speaking engagement opportunities, become involved in recognized industry committees/meetings/forums, etc.

Project Management

• Design and lead assigned projects and initiatives – Work cross-functionally to ensure all relevant functions are coordinated and collaborating
• Manage to conclusion projects and initiatives and ensure timelines are established and met
• Track, measure, scorecard all key initiatives

Chief of Staff

• Trusted advisor and brainstorming partner
• Proxy for SVP of Digital as needed
• Help prep SVP of Digital for important meetings
• Organizational design input
• Key change agent for the organization

Qualifications

Education & Knowledge:

• Bachelor’s degree preferably in the fields of Business, Marketing, or Communications; or equivalent combination of education and experience

Experience / Skills and Competencies:

• 15+ years of working experience in digital media, advertising, sales and/or partnership development with CPGs and/or Retailers
• 6+ years of Project or Program Management experience within capacity of prior work experience
• Leadership experience
• Demonstrated experience with digital media platforms, advertising metrics, and industry trends
• Develop strategic plans that successfully drive revenue
• Demonstrate ability to influence to action and work cross-functionally.
• Detail-oriented and diligent work ethic with excellent organizational, project/time management, and problem-solving skills
• Proactivity and executional excellence with ability to autonomously implement improvements to existing strategies and executional methods
• Experience leading cross functional teams and working groups with the ability to influence various levels of management.
• Ability to excel in a highly dynamic, fast-paced environment that requires a fast learning, flexible thinking, and demonstrated problem solving and decision-making skills
• Emotional (EQ) and Cognitive (IQ) Intelligence; ability to read those around you and appropriately respond intellectually and emotionally
• Adapt to change; including the market, products and internal company initiatives
• Working knowledge of Salesforce.com and MicroSoft Office
• Excellent written and verbal communications skills, with demonstrated mastery of presenting innovative solutions to client business challenges and internal communications platforms (PowerPoint, Word)
• High proficiency in Microsoft Excel with experience analyzing datasets and delivering insights.

Additional Information

Base Salary Range: $130,000 - $165,000

Position is eligible for a sales  bonus program

The ultimate compensation offered for the