Director, Digital Strategy (Membership and Funnel Health)

Position Summary...

Working at Sam’s Club means a career without boundaries. There’s always room to grow, to take on another challenge, to roll up your sleeves and contribute, and to find professional rewards for your hard work. Yes, we are a division of the Fortune #1 company, Walmart, Inc. But you’ll quickly find that we’re a company that wants you to feel comfortable bringing your whole self to work. A career at Sam’s Club is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our clubs. Join us and you'll discover why our company is a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life.

 

As the Director of Digital Strategy for eCommerce, you’ll lead a team in answering the question “How do we get more members online?”. You’ll be responsible for developing comprehensive strategies that drive funnel health: increasing digital awareness, digital engagement, and ultimately shopping penetration. You’ll need to foster a deeply collaborative culture, building partnerships with cross-functional teams to develop strategies to enhance performance.  

What you'll do...

• Building best-in-class digital onboarding journey flows, leveraging the convenience of digital engagement as a reason to join Sam’s Club. You’ll collaborate closely with membership and marketing teams to build targeted, personalized experiences that increase digital awareness and engagement.
• Leading strategic initiatives to increase total site traffic. You’ll be responsible for the planning and forecasting of site traffic and driving action across teams to hit annual traffic targets by platform.
• Leading conversion rate optimization strategy and initiatives; collaborating cross functionally with Product, UX, Marketing, Digital Merchandising, and Post-Purchase teams to hit or exceed CR targets.
• Driving digital engagement and penetration strategies to ensure full funnel health: Getting more members aware, engaging, and shopping online more often.
• Developing, with user research and analytics data, a deep understanding how our members engage with us digitally, what matters to them, and solving for pain points.
• Leading the implementation of new processes and/or technical solutions to help scale efficiency and best-in-class workflows and timelines, embedding operational excellence into everything you do.
• Building a culture of excellence, developing talent, and putting members at the heart of solutions. 
• Building talent, leading teams, and influencing with cross functional partners to meet business targets.
• Anticipating next generation customer needs and rising market competition, driving innovation in business strategies and product development.

You’ll sweep us off our feet if…

• 8+ years of experience in digital marketing and/or ecommerce
• You are a strategic thinker who can collaborate across departments to develop holistic marketing initiatives
• You can traverse a wide range of programs with ease and fluidity, while providing guidance and mentorship across cross functional teams.
• You possess strong presentation and communication skills and can “paint the story” of where we’re going and how to get there.
• You have an entrepreneurial, creative, and challenger mindset with a passion for building best-in-class member experiences.
• You have at least 4+ years of direct supervisory experience.

The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualif