Senior Marketing Manager - APAC

Job Description:

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern and use your skills to push one of the fastest-growing companies in the US to the top of the list!

Pattern is the premier partner for global ecommerce acceleration and is headquartered in Utah's Silicon Slopes tech hub—with offices in Asia, Australia, Europe, the Middle East, and North America. Valued at $2 billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of best-led companies in America by Inc. More than 150 global brands like Nestle, Kong, Panasonic, Sorel, and Pandora rely on Pattern's global ecommerce acceleration platform to scale their business around the world. 

We are looking for a Senior Marketing Manager for APAC to revolutionize messaging, positioning, asset creation and work closely with demand generation to accelerate brand’s ecommerce growth in APAC and specifically China. This role will work closely with APAC teams across GMs, Sales leadership, and cross-functional stakeholders. The ideal person thrives in navigating ambiguity, creating strategies from scratch and enjoys working with diverse partners to execute complex projects.

This person will play a crucial role in translating customer and market insights to better understand our customer segments, resolve pain points, and identify market and product opportunities in APAC with a specific focus on China. This person will work closely with Marketing, Product, Sales and  Brand Management teams to bring products and features to market. This person will also work closely with the Content team to create marketing assets and advertisements that can be turned into demand generation campaigns in order to raise awareness and demand for the target buyers. This is a full-time hybrid role in the Corporate Marketing organization, reporting to the Head of Product Marketing in our Lehi, UT office.

Frequently Asked Questions

What is a day in the life of a Senior Marketing Manager, APAC? 

• Own and lead the marketing strategy and execution of campaigns for US brands to accelerate their growth in China marketplaces.

• Optimize the messaging and website content for China Accelerator. Create and optimize marketing assets and case studies. Create and refine the international persona. 

• Work closely with the content and demand generation teams to create marketing assets and campaigns to target audiences in the right channels at the right time to take the right actions.

• Synthesizing market, competitive, analyst and customer insights to help guide product strategy and development, messaging and sales motion that show how Pattern’s people, tech and partners uniquely solve pain points across the ecommerce equation.

• Develop and refine differentiated product messaging and collaborate with the broader marketing team to implement across channels. Collaborate with Product and International teams to define capabilities and how our offerings drive benefits and results for our personas.

• Establish deeply collaborative cross-functional partnerships with leaders and colleagues across Product, Sales, Customer Success, and Marketing to enable the team and drive a consistent customer experience.

• Create engaging and differentiated top of funnel, middle of funnel and bottom of funnel content, such as blog posts, eBooks, whitepapers, webinars, demo videos and more.

• Build enablement assets and deliver training to help sales, BDRs, and customer success understand buyer personas, pain points, key product capabilities and benefits.

What will I need to thrive in this role?

• Bachelor’s degree and 4+ years of directly-relevant work experience. 

• Strong written and verbal communication and story-telling skills utilized with both customers and internal stakeholders.

• A knack for navigating ambiguity and complex business models.

• You’re a builder and enjoy creating strategy, programs and processes from scratch. 

• You use data as much as possible to inform your decisions and when it’s not available you brainstorm how you can collect data in the future to support insight generation.

• You are a master at prioritization and know when to say yes to game changing ideas versus pushing back in a respectable manner.

• You roll up your sleeves to get the job done.<