Marketing Specialist

SmartBear 

At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award-winning and industry favorite SwaggerHub, TestComplete, Bugsnag, ReadyAPI, Zephyr, and Pactflow, are trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft. 

About the role:

The Marketing Specialist is responsible for assisting in strategic programs and executing multi-channel demand generation campaigns throughout the funnel. The ideal candidate is a passionate go-getter with the desire to experiment, build a best-in-class demand engine and have a real impact on pipeline and revenue growth.

Responsibilities:

• Execute multi-channel demand generation programs for all funnel stages that include generating new leads, nurturing them to generate QLs, and creating bottom-funnel programs to convert QLs to opportunities.
• Own the strategic framework for email and nurture program execution, including trial and in-app communications
• Manage all aspects of day-to-day email campaigns and nurture flows, from writing emails to marketing automation programs and setup (in Marketo), segmentation and email calendar management. Working cross-functionally as needed
• Work with our marketing team to create emails, forms, landing pages, reports, and other related infrastructure to support campaigns
• Drive improvement of programs through audience segmentation, personalization (i.e. behavioral), retargeting, journey mapping, A/B testing, and deliverability
• Capture program effectiveness and engagement, present learnings, experiments, and recommendations to stakeholders across the business
• Support and project manage demand-generating marketing campaigns; including, but not limited to, webinars and cross-selling initiatives.

We are looking for someone who has:

• 1-3 years of demand generation, campaigns and marketing programs experience in B2B SaaS
• Marketing automation experience required, Marketo preferred
• Strong understanding of demand generation, nurture best practices, and campaign execution across multiple channels
• Highly analytical with an attention to key metrics (lead creation, MQLs, Opp, etc.) and continual optimization
• Self-starter and with a proven ability to independently drive successful programs to completion and show the results.
• Impeccable attention to detail with strong organizational and time management skills
• Experience using Salesforce and other top Martech preferred
• You have a growth mindset and an “always be learning” attitude
• Excellent written and verbal communication skills
• Ability to deal with ambiguity in a fast-paced environment with an openness to change course as needed
• Energetic and proactive team player with a sense of humor
• Bachelor’s degree in Marketing

Why you should join the SmartBear crew

• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off
• We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person. 
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes. 

Did you know

• Our main goal at SmartBear is to make our technology-driven world a better place.
• SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
• SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclow, Poland and Bangalore, India.

We’ve won major industry (product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work

SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran