Sr. Manager, Marketing and GTM

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Comcast Cable (Xfinity) has a unique opportunity for a Sr. Manager of Marketing and GTM. This marketer will sit within the broader Consumer GTM team and will be charged with providing audience-led lifecycle marketing strategy for all GTM initiatives across teams at Headquarters and across Comcast’s three divisions. The individual will be adept at marketing research, understand how to drive impact throughout the marketing funnel, partnering with sales channels to accelerate close rate, and excel at building partnerships across a heavily matrixed enterprise

The Sr. Manager of Marketing and GTM will collaborate with Growth, Base Management & Retention, and Audience Strategy teams to develop comprehensive go-to-market briefs for our quarterly business priorities — including tentpole sales, new product launches, brand campaigns, and more. The successful candidate will also have a critical eye toward enhancing our competitive positioning in the marketplace with all GTM strategic initiatives. The Sr. Manager will also work nimbly with marketing and sales channel / tactic owners to ensure that their end product is fully aligned to the creative brief, creating consistent, breakthrough executions in the marketplace that move the needle on full-lifecycle KPIs. Additionally, this critical team member will be charged with assisting in the development of our GTM learning agenda and fact-base, ensuring that we are “always-on” with ongoing funnel optimization through messaging and positioning research and testing across channels / tactics.

Reporting into the Director of Growth GTM, this role will also develop critical go-to-market documentation, including but not limited to: Strategic Briefs, XGIE Growth and Base Management & Retention PORs, HQ and division media plans, and go-to-market support for ongoing priorities. The Sr. Manager will be charged with keeping all of this documentation up-to-date and act as the source of truth for senior leadership team and cross-functional partners.

The ideal candidate will be a critical thinker, a self-starter, an excellent communicator, and possess a keen will to win, as well as the ability to navigate multiple strategic priorities with varying timelines and stakeholders.

Job Description

What You'll Do:

• Develop and maintain strategic briefs for quarterly strategic priorities, caring for the full customer lifecycle across all marketing, communications, and sales channels
• Orchestrate campaign development and alignment, stewarding consistent positioning, brand expression, and performance best practices across full E2E journey
• Partner with HQ and division media teams to help drive a unified go-to-market plan, assessing opportunities to adjust and maximize our collective impact
• Construct detailed, cross-functional plans to articulate all required inputs (Audience, Technology/Product, Brand) for timely, seamless campaign launch
• Lead the GTM learning agenda including competitive claims development and testing in partnership with Brand, Growth, Marketing, and Sales teams
• Collaborate with Legal to gain positioning approval, as well as documentation of key inputs, such as disclaimers and in-tactic nuances
• Communicate regularly with key stakeholders and senior leadership, effectively sharing objectives, paths to mitigate risks, as well as ingesting and disseminating feedback across teams
• Partner with Governance and Audience teams to ensure strategy and execution teams are properly integrated into go-to-market process
• Work with Consumer Research & Insights team to use qualitative insights and quantitative data to inform resonant, data-driven marketing strategies and optimizations
• Codify and document best practices, maintaining Consumer GTM site for broad usage among partner teams
• Complete additional GTM and marketing strategy projects as required
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and r