Marketing Manager

Company Description

Informa is one of the world’s leading knowledge providers. We create and deliver highly specialized information through publishing, events, training, market intelligence, and expertise, providing valuable knowledge to individuals, businesses and organizations worldwide.

Informa Markets creates platforms for industries to trade, innovate and grow. We provide customers and partners around the globe with opportunities to engage, experience, and do business through face-to-face exhibitions, specialist digital content, and actionable data solutions. As the world’s leading exhibitions organizer, with over 500 international events, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year.

Job Description

As a key role on the show management team, the Marketing Manager is responsible for developing and executing on a cohesive campaign to build attendance for live B-to-B events.  The right candidate will have an eye for detail, be willing to try new things, have impeccable communication skills both written and verbal, and be passionate about delivering excellence for Informa Markets Engineering customers.

Responsibilities:

• Collaborate with Event Leadership on determining the marketing strategy for IME’s show brands and ensure alignment with portfolio and event goals
• Own end-to-end event marketing for Proprietary Events, including analysis, ideation, execution, and reporting of all things related to event marketing programs
• Create, manage, develop and produce attendee and exhibitor promotional collateral
• Overall responsibility for tactical execution of marketing campaigns
• Partner with the central marketing team to ensure IME’s event presence and experiences bring the show brands to life and align with business priorities and event messaging
• Drive continuous improvement and propose fresh ideas to drive the most impact in our program initiatives and event marketing campaigns
• Develop relationships with external media partners to build barter and advertising opportunities for the event(s)
• Partner with cross-functional teams: sales, event management, digital marketing, graphics, email deployment, web development, data, operations, and conference
• Work with the sales and digital marketing team to drive demand generation goals by creating campaigns that will provide leads towards the sales KPI’s
• Analyze and understand attendee segments and personas to deliver marketing campaigns that drive attendance for show brand and meet the event’s objectives and KPIs
• Smart planning and keen attention to detail for large event management with multiple work streams: Eloqua, Wrike
• Develop and manage marketing budgets
• Comfortable with project and timeline management
• Effectively lead and coach direct reports
• Ability to travel 15% of the time and work across time zones

Qualifications

• 5+ years experience in marketing, preferably in a trade show or events environment.
• Ability to develop and manage budgets and multiple project timelines.
• Project oriented with superior attention to detail and outstanding organizational and prioritization skills.
• Excellent written and verbal communication skills.  Copy writing and editing experience a must.
• Experience working in a fast-paced, highly cross-functional organization
• Experience with Eloqua, Salesforce and Wrike preferred.
• Strong team player who interacts well with external clients, vendors and internal teams.

The pay range for this position is $59,500 - $75,000, depending on experience

This job posting will automatically expire on 11 March 2024

Additional Information

Why work at Informa

Employee experience is very important to us at Informa. On top of joining a supportive, diverse, and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally.

Our benefits include:

• Learning and development plan to assist with your career development
• 15 days PTO plus 10 national holidays, 4 days for volunteering and a day off for your birthday!
• Competitive Benefits with 401k match
• Paid parental leave
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• ESPP - become a shareholder

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You