Sr. Manager of Shopper Marketing

Mission Statement:

We are Black Rifle Coffee Company, a veteran-founded company serving premium, fresh-roasted coffee to people who love America.  We have a love for coffee, dogs, the outdoors, America, and most importantly, our customers!  We are more than a product and more than a company; we are a culture.  A culture full of motivated people who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency.  Join us as we take action on our commitment to provide quality coffee and give back to the veteran and first responder communities and those who support it.

Job Summary

The Sr. Shopper Marketing Manager is responsible for developing and executing comprehensive shopper marketing strategies that drive consumer engagement and sales at the point of purchase. This role involves collaborating with retail partners and leveraging shopper insights to create effective marketing campaigns. The Sr. Manager will ensure that all shopper marketing activities align with the overall business objectives and enhance the shopping experience.

Job Details

Key Responsibilities Responsibilities: 

• Strategic Planning: 

• Develop and implement a shopper marketing strategy that aligns with the company’s overall business goals and objectives. 

• Define key performance indicators (KPIs) and success metrics for shopper marketing initiatives. 

• Oversee the creation and execution of shopper marketing campaigns across various channels, including in-store, digital, and mobile. 

• Customer Collaboration: 

• Build and maintain strong relationships with customer partners. 

• Collaborate with customers to develop joint marketing initiatives, promotions, and in-store activations.  

• Plan and manage promotional activities, product launches, and sales events to increase shopper traffic and sales.   

• Coordinate promotional efforts across channels with key customer partners and align internal stake holders on KPI’s and tracking. 

• Cross-Functional Collaboration: 

• Collaborate with internal teams, including marketing, sales, and product innovation, to align advertising efforts with overall business goals. 

• Coordinate advertising efforts with product launches and seasonal promotions. 

• Measurement and Reporting: 

• Track and measure the effectiveness of shopper marketing campaigns and initiatives. 

• Prepare and present regular reports to senior management on key metrics, campaign results, and strategic recommendations. 

• Develop and manage the budget for shopper marketing initiatives. 

• Ensure that marketing spend is optimized for maximum ROI and aligns with strategic objectives. 

Education and Skill Requirements 

• Bachelor's degree in marketing, Advertising, Business, or a related field (Master's degree or MBA may be preferred). 

• High level experience with retail media groups and utilizing them to deploy against promotional calendars 

• 8+ years of experience in CPG shopper marketing 

• Strong understanding of retail advertising strategies and the retail industry. 

• Proficiency in data analysis tools and advertising platforms.