Jobs and Careers

B2B Marketing Manager - Genspark for Business

Palo Alto, United Statesfull_timeVerifiedPosted 4 Feb 2026

About the role

About Genspark

Genspark is revolutionizing how people access and interact with information through AI-powered search and productivity tools. Our Genspark for Business platform empowers teams and enterprises to harness cutting-edge AI technology for enhanced productivity, collaboration, and decision-making.

Role Overview

We’re seeking an exceptional B2B Marketing Manager to drive brand awareness, demand generation, and top-of-funnel growth for Genspark for Business. This is a high-impact, hands-on role where you’ll own the entire marketing strategy and execution across our self-serve Team Plan and Enterprise offerings. You’ll be responsible for maximizing inbound leads, crafting compelling messaging for diverse business audiences, and establishing Genspark as the go-to AI productivity platform for organizations of all sizes.

Key Responsibilities

Strategy & Demand Generation

Develop and execute comprehensive B2B marketing strategies to maximize top-of-funnel acquisition for both Team Plan (self-serve) and Enterprise Plan
Drive demand generation initiatives across product marketing, account-based marketing (ABM), performance marketing, and multi-channel campaigns
Design and implement A/B testing frameworks to continuously optimize conversion rates and campaign performance
Own and optimize the self-serve customer acquisition funnel, from awareness to sign-up

Product Marketing & Messaging

Craft differentiated messaging and positioning for distinct segments: SMB, mid-market, and enterprise customers
Translate complex AI product features into clear, compelling value propositions for business audiences
Develop go-to-market strategies for new product releases in close collaboration with product and engineering teams
Create marketing collateral, case studies, sales enablement materials, and thought leadership content

Account-Based Marketing

Design and execute targeted ABM campaigns for mid-market and enterprise accounts
Develop personalized content and outreach strategies for high-value prospect segments
Collaborate with sales to align marketing efforts with pipeline goals and revenue targets

Cross-Functional Collaboration

Partner closely with the go-to-market team (sales, customer success, support) to align on messaging, lead quality, and conversion optimization
Coordinate with the consumer marketing team to ensure brand consistency across individual and business offerings
Work alongside the Head of Growth and growth team to maximize top-of-funnel efficiency and optimize the entire customer journey
Engage with product and engineering teams to stay ahead of product roadmap and translate innovations into marketing opportunities

Channel Management

Execute integrated marketing campaigns across digital channels (paid search, paid social, content marketing, SEO, email, webinars, events)
Manage both online and offline marketing initiatives to drive brand awareness and lead generation
Optimize marketing mix and budget allocation based on performance data and ROI

Success Metrics

Your performance will be measured by:

Top-of-funnel volume: Number of qualified leads generated for Team Plan and Enterprise Plan
Self-serve conversion rates: Sign-ups, trial-to-paid conversion, and revenue growth for Team Plan
Enterprise pipeline contribution: Marketing-sourced opportunities and influence on enterprise deals
Marketing-qualified lead (MQL) volume and quality: Lead-to-opportunity conversion rates
Brand awareness metrics: Website traffic, engagement, and market perception
Campaign performance: ROI, CAC, and channel efficiency

Required Qualifications

Experience

5-8+ years of B2B marketing experience at high-growth SaaS/technology companies, ideally in the early stages (Series A through growth stage)
Proven track record at successful product-led growth companies such as Zoom, Slack, Dropbox, Box, Notion, Figma, or similar during their formative years
Demonstrated success drivi