Sr. Analyst, International Media

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

The Senior Analyst, International Media, plays a critical role in supporting the International Media team across all aspects of campaign planning, execution, reporting, and contributing to strategic planning. This role bridges the gap between Analyst and Manager, providing advanced analytical support, coordinating cross-functional efforts, and ensuring smooth campaign delivery while offering insights for optimization.

Responsibilities: 

• Supports centralized media planning for international campaigns across Linear & Digital platforms.
• Assists in the process of building movie directives for the markets, agencies, and the cross functional teams.
• Collaborates with the Manager to review and refine media plans, ensuring parameters such as flighting, targeting, reach, and measurement are met.
• Owns the digital campaign briefs and contributes to strategy development based on historical performance and market insights.
• Oversees day-to-day campaign setup and monitoring, ensuring timely confirmations and troubleshooting issues with the media agency.
• Places creative requests and tracks asset delivery, ensuring proper localization and adjustments.
• Facilitates communication by capturing meeting notes, and distributing recaps to the pod and cross-functional teams, ensuring clarity on next steps and deliverables.
• Partners with Manager and agency on weekly performance optimizations and makegoods during live campaigns.
• Coordinates custom media programs and launch processes in partnership with International Marketing, Regional Teams, and Media Agency.
• Prepares and delivers media performance reports, including post-campaign analysis and recommendations for future buys.
• Assists in building presentations for senior management and filmmakers.
• Manages billing, purchase orders (PO) creation, and invoice tracking, while working partnering with the Finance Team to manage accruals and ensure accurate financial reconciliation.
• Assists the Director of Media & Analytics with Test and Learn initiatives, international product roll-out, and assists in collecting summaries/market learnings and results.
• Participates in brainstorming sessions and contributes innovative ideas for media executions.

Qualifications

Basic Qualifications: 

• Bachelor's degree required.
• Minimum 3 years of marketing and media experience, including digital media.
• Proficiency with media planning tools and Microsoft Office Suite.

Desired Characteristics

• Ability to analyze media performance and provide actionable insights.
• Strong organizational skills and attention to detail.
• Effective verbal and written communication skills.
• Experience in international marketing or exposure to global campaigns preferred.
• Experience with managing media/advertising costs and supporting budget processes.
• Familiarity with global media platforms and international campaign coordination.
• Exposure to motion picture industry or entertainment marketing preferred.
• Ability to work collaboratively across multiple teams and time zones.
• Strong analytical mindset with a proactive approach to problem-solving.

Additional Requirements

Hybrid: This position curr