Sr. Specialist, Owned Channels (Email and SMS)

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

Academy Sports + Outdoors’ Marketing Team is looking for a senior specialist to grow our owned channels in customer marketing. This role includes planning, forecast and coding for email and SMS campaigns. A successful candidate will leverage insights to recommend an overall plan to support a marketing brief, and drive efficiencies in email production, leveraging dynamic email templates and HTML.

Job Description:

Education: 

• Bachelor’s degree in relevant field of study or equivalent years of related work experience required 

Work Experiences: 

• 3-5 years of email marketing, email operations and web analytics marketing experience.  

• 2-3 experience coding HTML emails with dynamic content 

• ESP experience required 

• Retail experience a plus 

Skills:  

• Expertise in preparation of email marketing campaigns (inclusive of landing pages, HTML coding, etc.) 

• Excellent analytic skills with the ability to use key tools to dive deep and provide analysis consistently on performance metrics 

• Ability to create leadership level presentations and communicate with large groups as to the performance of the channel 

• Computer skills: Adobe design products (Photoshop), Microsoft Office, Omniture/Adobe Analytics & other web analytics platforms expertise required. 

• Ability to work in a fast-paced, real-time environment 

• Communication – excellent written, listening, verbal and e-mail skills 

• Strong organizational skills to ensure critical timelines are met 

• Strong presentation skills 

• Detail-oriented with ability to deliver project deliverables with little supervision 

• Ability to work flexible hours such as evenings, weekends, and holidays if needed 

• Acceptable level of hearing and vision to perform job duties 

• Communication – effective listening, speaking, and writing 

Responsibilities:  

• Build and optimize complex & personalized journeys  

• Manage the review of analytics from ESP, Google Analytics and other applicable tools to provide insight on current campaigns and channel performance, and suggest improvements as needed  

• Lead cross functional meetings to reach decisions on content and overall user experience 

• Utilize email and SMS platform to build messages, segment lists and deploy marketing 

• Optimize content, implement process improvements, etc. based on gathered empirical data 

• Cultivate relationships with category merchandisers, the creative team, the analytics team, merchants, and marketing to ensure key sales drivers have the proper coverage 

• Supports the Email & SMS Marketing Manager in the execution of strategic Email & SMS Marketing long term plans that integrate with organizational marketing initiatives 

• Analyze trends, draws conclusions, and provides recommendations of content, subject line, aesthetic