Senior Manager, Ad Operations

Position Summary

Role and Responsibilities

Job Overview

We are looking for a Senior Manager, Ad Operations to provide strategic and operational leadership across our global advertising operations function. This role will own end-to-end ad operations delivery, coordinate onshore and India-based offshore teams, and serve as a senior partner to Customer Success, Sales, and Clients. The Senior Manager will play a critical role in bridging gaps between CSMs and Ad Operations, ensuring operational transparency, and representing Ad Ops in both internal and client-facing forums, including meetings during core EST/PST business hours.

Key Responsibilities

Strategic Ad Operations Leadership

• Deep expertise in ad tech systems, data platforms, and operational workflows.
• Ability to evaluate architectural trade-offs and guide teams towards scalable, resilient solutions.
• Own and evolve global ad operations strategy, execution frameworks, and governance models.
• Provide senior-level oversight for campaign trafficking, QA, optimization support, troubleshooting, and delivery across platforms.
• Act as the executive escalation point for complex operational, technical, or client-impacting issues.
• Partner with leadership to align ad operations capabilities with revenue growth, client needs, and product roadmap.
• Drive alignment across multiple teams and stakeholders in ambiguous, fast moving environments.
• Anticipate systemic risks and proactively drive mitigation strategies.
• Define program governance models, reporting standards, and executive communication cadences.
• Use metrics and insights to improve ad performance, operational efficiency and revenue outcomes.
• Mentor junior TPMs and help raise the bar for program management excellence.

Cross-Functional & Client Coordination

• Serve as a senior bridge between Customer Success Managers (CSMs), Sales, Clients, and Ad Operations, ensuring clear accountability and seamless execution.
• Lead operational discussions with clients, providing guidance on feasibility, timelines, and best practices.
• Represent Ad Operations in client meetings, QBRs, escalations, and strategic planning sessions.
• Ensure transparency through clear communication, documentation, status reporting, and risk management.

Offshore Team Leadership (India Focus)

• Coordinate, Collaborate, and scale India-based offshore Ad Operations teams, ensuring consistent delivery and transparency.
• Establish and optimize workflows across time zones, with clearly defined ownership, handoffs, and escalation paths.
• Foster strong collaboration and cultural alignment between onshore and offshore teams.

Operational Excellence & Process Optimization

• Define and monitor SLAs, KPIs, and operational metrics across global teams.
• Identify gaps in tools, processes, or resourcing and implement scalable solutions.
• Drive automation, standardization, and continuous improvement initiatives across Ad Ops.
• Ensure compliance with platform policies, internal standards, and industry regulations.
• Stakeholder Representation & Coverage
• Attend and lead meetings during core PST hours, supporting stakeholders and leadership.
• Act as the senior Ad Ops representative in cross-functional planning, roadmap discussions, and leadership forums.
• Provide data-driven insights and recommendations to executives on operational health and performance.

Required Qualifications

• 10+ years of experience in Ad Operations, Digital Advertising Operations, or Ad Tech.
• 4+ years of senior people management experience, including leading managers and offshore teams.
• Proven experience working with India-based offshore teams in a scaled operations environment.
• Strong hands-on knowledge of ad servers, DSPs, SSPs, and major platforms (e.g., Google Ad Manager, DV360, Meta, etc.).
• Demonstrated success in client coordination and senior stakeholder management.
• Deep understanding of digital ad trafficking, QA, optimization workflows, and campaign measurement.
• Exceptional communication, leadership, and problem-solving skills.

Preferred Qualifications

• Experience in global Ad Tech, Publisher, or Agency environments.
• Proven track record of building and scaling offshore operating models.
• Experience driving automation, workflow optimization, or ad ops tooling enhancements.
• Prior experience presenting to executive