Director, Digital Marketing

Say hello to opportunities.

It’s not every day that you consider starting a new career. We’re RingCentral, and we’re happy that someone as talented as you is considering this role. First, a little about us: we’re a $2 Billion annual revenue company with double-digit Annual Recurring Revenue (ARR) and a $93 Billion market opportunity in UCaaS, Contact Center, and AI-powered adjacencies. We invest more than $250 million annually to ensure our AI-enabled technology and platforms meet or exceed the needs of our customers. 

RingSense AI is our proprietary AI solution. It’s designed to fit the business needs of our customers, orchestrated to be accurate and precise, and built on the same open platform principles we apply to our core software solutions.

About the Role: 

We seek a Director of Digital Marketing to lead our Paid Search (SEM) strategy as part of our Demand Generation team. This role is for a player-coach leader who can dive deep into data, challenge assumptions, and drive strategic improvements in paid search performance.
 

Your mission will be to maximize ROI from paid search by transitioning towards predictive LTV-based bidding and optimizing SEM campaign efficiency. You will manage both an in-house team and an external SEM agency to drive performance through data-driven decision-making, automation, and cross-functional collaboration.

If you thrive in fast-paced, results-oriented environments and have a passion for building high-performing teams while executing at a strategic and tactical level, this is the role for you.
 

What You'll Do:

• Lead and optimize SEM strategy to drive high-quality pipeline and revenue, with a focus on improving ROI through predictive LTV models and value-based bidding.

• Manage and develop a high-performing SEM team while providing strategic oversight to external SEM agencies, ensuring best-in-class execution.

• Continuously improve paid search fundamentals, including account structure, bid strategies, audience segmentation, ad copy, landing pages, and conversion rate optimization.

• Ensure accurate data integration and measurement, working with analytics teams to connect platform-level performance with down-funnel metrics.

• Develop a data-driven testing framework for audience targeting, creative optimization, and bid strategy refinement to drive incremental improvements.

• Drive cross-functional collaboration with SEO, Product Marketing, Analytics, and Web teams to ensure a unified approach to search marketing.

• Stay ahead of market trends and platform changes to proactively adjust strategy in response to evolving industry dynamics.

• Own budget allocation and forecasting, ensuring that spend is optimized towards the most efficient growth-driving initiatives.

What We're Looking For

• 10+ years of hands-on SEM experience, preferably in B2B SaaS or high-growth performance marketing environments.

• Strong experience managing large-scale paid search budgets ($MM+ annually) and driving full-funnel marketing performance.

• Proven ability to lead and develop both in-house teams and external SEM agencies while driving accountability and performance optimization.

• Deep expertise in Google Ads, Bing Ads, SA360, and value-based bidding models, including predictive LTV approaches.

• Strong data analysis skills to drive insights and decision-making.

• A test-and-learn mindset, with experience running A/B and multivariate tests to optimize paid search performance.

• Strategic thinker who can operate at both high-level planning and tactical execution, with a strong problem-solving approach.

• Experience collaborating with cross-functional teams, including SEO, CRO, analytics, and product marketing (PMM).

• Ability to challenge the status quo, ask tough questions, and drive continuous innovation in the paid search strategy.

What we offer:  

• Comprehensive medical, dental, vision, disability, life insurance

• Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter benefits

• 401K match and ESPP

• Paid time off and paid sick leave

• Paid parental and pregnancy leave and new parent gift boxes