Manager, Media Effectiveness
dentsuAbout the role
Job Description:
The Manager, Analytics will be part of a cross-functional team and is responsible for providing analytical support to both internal and external clients. The person in this position takes ownership by managing their workload and completing tasks with little structure.
He/she/they works seamlessly across multiple smaller clients or projects that help improve marketing performance. The ideal candidate will be an active participant on the business, constantly engaged and contributing ideas.
Job Responsibilities:
Data Management:
•Determine data sources and information needs and develop new data source documentation to provide data engineering direction•Access and compile large volumes of media, custom and syndicated data from disparate sources into concise and precise information•Ensure data quality by QAing and resolving data discrepancies for reporting•Collaborate with diverse teams across multiple time zones to ensure account deliverables are being met•Understanding of ETL process and ability to query database•Ability to handle multiple assignments and meet tight deadlinesData Analysis and Presentation:
•Understand the business processes and leverage the procured knowledge in Planning, Execution and Reporting•Interpret data and analyze results to generate insights and produce visuals (charts, graphs) and presentations for summary trend statistics•Conduct deeper dives to find specific answers to client inquiries•Produce easy-to-understand, error-free, timely deliverables and effectively communicate findings•Handle small data pulls (ad hoc requests) with limited support and provide support for larger data needs.•Develop automation via scripts, macros or efficiency models to streamline repetitive tasks.•Develop client relationships and partners with internal stakeholders, management, and leadership•Mentors and educates junior team members on job-relevant skills (SQL, Tableau, etc.)•Demonstrates strong analytical, project management, storytelling and communication skills.Requirements:
•Bachelor's degree in Statistics, Economics, Data Science or related quantitative field•2+ years in a quantitative business environment
•Experience in marketing or media analytics•Experience in data visualization (Excel, Tableau, Power BI, Datorama) is a plus•Experience in SQL, Python, or R is a plus•Excellent problem solving and critical thinking skills•Excellent written and verbal communication skills•High attention to detail•Proficient in PowerPoint with advanced Excel skills•Strong interpersonal skills with ability to collaborate across teams•Experience in Measurement (BLS/SLS/MarTech/Search Lift/Closed-Loop/Incrementality/Foot Traffic)The annual salary range for this position is $68,000 - $105,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
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