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Sr Manager, Category Sales Planning

The Campbell's Company
United Statesfull_timeVerifiedPosted 6 Aug 2025
💰 $198,400/yr($138,000/yr$198,400/yr)

About the role

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

  • Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
  • Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
  • Campbell’s offers unlimited sick time along with paid time off and holiday pay.
  • If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
  • Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
  • Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

The Sr. Manager, Category Sales Planning serves as a strategic connector between brand ambition and sales execution. This role is responsible for embedding the voice of the customer into commercialization plans, aligning internal stakeholders through the IBP process, and executing best-in-class execution standards.  

This is a HQ role based in Camden, NJ 3 days a week (hybrid).

What you will do...

Commercialization & Integrated Business Planning (IBP):

  • Customer-Centric Strategy Development: Collaborate with brand teams to incorporate customer insights into brand strategies.  Represent the sales perspective in all key commercialization meetings and IBP forums.

  • Forecast Communication: Collaborate closely with Customer Planning to deliver customer forecasts, merchandising plans, and business drivers to internal functions through the IBP process.

  • Risk & Opportunity Management: Identify and address risks and opportunities to balance customer needs with business objectives.

Sales Execution Standards:

  • Execution Standards: Lead the development of annual DSMPs and execution standards.

  • Assortment & Shelving Optimization: Partner with Category Strategy teams to optimize product assortments and shelving principles.

  • Activation Planning: Create and prioritize Big Bet Activation plans to drive category growth.

  • Ready to Sell Communication: Lead the development and execution of field selling materials.

  • Budget Management: Oversee the New Item Funding budget and allocations, ensuring efficient use of resources.

  • Performance Tracking: Monitor and report on the effectiveness of category initiatives, providing insights to both Customer and Sales Planning teams for continuous improvement.

Who you will work with:

  • Marketing

  • Leadership

  • Customer sales planning

What you will bring to the table... (Must have)

  • Education: Bachelor’s Degree required.

  • Experience: Minimum of 8-10 years in CPG sales, with experience in:

    • Customer Sales / Customer Management

    • Category Management

    • Category Strategy

    • Revenue Management

    • CPG

It would be great if you have... (Nice to have)

  • Strong communication and interpersonal abilities.

  • Advanced analytical and problem-solving skills.

  • Financial acumen with the ability to manage budgets and forecasts.

  • Negotiation skills and the ability to influence stakeholders.

  • Proficiency in process management and cross-functional collaboration.

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

$138,000-$198,400

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental

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Company

The Campbell's Company

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