Director of Marketing

As Director of Marketing at ImPACT, your role is to lead and create marketing strategies that align with ImPACT’s growth goals. You will lead the marketing team to develop a marketing machine that enhances customer engagement and maximizes lead volume and quality. You will play a critical role in expanding ImPACT’s reach and ensuring more athletes and patients worldwide safely recover from mild traumatic brain injuries.  

In this role you will get to: 

• Lead a dynamic team to cultivate a comprehensive marketing machine that aligns with the company’s growth goals and enhances customer engagement. 
• Develop a comprehensive marketing strategy 
• Establish and maintain marketing content calendar that’s visible to the business 
• Uncover and develop several new marketing partnerships that bring qualified leads 
• Improve awareness score on ‘new benefits’ from existing customer base
• Spearhead strategic growth marketing tactics to maximize lead generation 
• Create reporting on Marketing Qualified Leads (MQLs), including numbers of leads, conversation rates, source attribution, segmentation, date of acquisition, etc.  
• Collaborate on creating campaigns to engage leads across the marketing funnel 
• Effectively allocate and utilize the marketing budget to understand baseline and continuously improve cost-per-lead and cost-per-acquisition targets 
• Analyze and understand user behavior on our various websites through Google Analytics. Report on website traffic and engagement metrics
• Develop regular reporting on critical marketing performance metrics (ROI, CAC, etc) 
• Improve efficiency of email marketing, and execute on A/B testing. Maintain reporting of open rates, click-through rates, etc. 

Disclaimer: 
The above statements describe the general nature and level of the work performed by people assigned to this work. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or change responsibilities to meet the needs of the business and organization as necessary.  

Requirements

• 5-7 years growth marketing experience, preferably within small startup/high-growth business 
• Education: BA (degree in marketing, business, or tech-related) preferred 
• Management: Demonstrate an ability to lead, coach, and mentor members of a dynamic marketing team to expand team’s acumen; identify and oversee necessary set of contractors to round out marketing team’s capabilities 
• Data Analysis & Reporting: Demonstrate strong analytical skills to create comprehensive reporting that displays the departments performance throughout the customer lifecycle 
• Audience Segmentation: Proficiency in using analytics to segment audiences and tailor marketing approaches accordingly. 
• Email Marketing: Strong understanding of email marketing tools, to develop and implement automated email nurturing campaigns based on successful A/B testing execution 
• Marketing Automation Tools: Proficiency in using marketing automation and analytics software, including HubSpot, Zapier, and Google Analytics 
• Cross-functional Collaboration: Collaboratively approach working with cross-functional teams, including sales and product teams, to align on lead generation strategies with overall company growth objectives. 

 Physical Requirements for this position:  

• Remote  
• Up to 10% travel for off-site team meetings 
• May require stationary positions (sitting or standing) for extended periods.  

Benefits

• Medical, Dental, and Vision plans 
• Company paid basic life and AD&D insurance 
• Company paid short-term and long-term disability 
• Supplemental life insurance options 
• Company paid Employee Assistance Program (EAP) 
• Retirement plan with discretionary company matching 
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options 
• Premium subscription to Calm for employee and dependents
• Company paid time off (PTO) 
• 13 named holidays, 2 floating holidays, and 4 early-release half days
• Flexible work arrangements 
• Work-from-home expense reimbursement 
• Tuition Reimbursement Program 
• Company orientation and 30/60/90 Day Onboarding 

 
Who is Riverside Insights? 

Riverside Insights is a growth-focused business on a mission to elevate one billion lives globally by 2030 through research-based assessments and technology for educational professionals, students, clinical and behavioral health clients, and workforce talent. Our people and culture are the foundation of our success, and we are committed to fostering a positive and inc