Director, Paid Social

About Avenue Z, Inc.

Avenue Z is the leading marketing and communications agency pioneering AI optimization driving influence across all channels—from ChatGPT to The Wall Street Journal to TikTok. With 30 years of leadership in search and content marketing, we apply strategic communications, high-impact PR, performance media, and AI optimization to help companies build reputation and grow revenue through our proprietary, technology-driven approach. We are the agency for influence.

The Director, Paid Social is responsible for the vision, strategy, and execution of paid social media programs. This role oversees a team of paid social professionals, drives innovation across platforms, and ensures that Avenue Z’s clients achieve measurable business outcomes through best-in-class paid social campaigns. The Director is accountable for cross-functional collaboration and the integration of paid social with broader performance media and marketing initiatives.

Key Responsibilities

• Strategic Leadership:
  Develop and own the paid social strategy across all major platforms (Meta, LinkedIn, TikTok, Snapchat, and emerging channels), ensuring alignment with client business objectives and Avenue Z’s performance media vision.
• Team Management & Development:
  Foster a culture of innovation, accountability, and continuous learning. Provide coaching, performance feedback, and professional development opportunities.
• Campaign Oversight:
  Oversee the planning, execution, and optimization of multi-channel paid social campaigns, ensuring excellence in targeting, creative, and performance analysis. Set standards for campaign architecture, testing, and reporting.
• Cross-Functional Collaboration:
  Partner with creative, analytics, and client services teams to deliver integrated solutions. Collaborate with other performance media leaders (e.g., paid search, influencer, organic social) to drive holistic results.
• Innovation & Best Practices:
  Stay ahead of platform changes, industry trends, and emerging technologies. Champion the adoption of new tools, data-driven approaches, and creative formats to maximize ROI.
• Client Leadership:
  Serve as a senior point of contact for key clients, providing strategic counsel, presenting insights, and ensuring client satisfaction. Lead quarterly business reviews and annual planning for paid social accounts.
• Budget & Performance Management:
  Set and manage paid social budgets, pacing, and projections. Ensure efficient media spend and alignment with client goals. Oversee performance analytics, reporting, and optimization recommendations.
• Process & Quality Control:
  Establish and enforce processes for campaign setup, QA, and reporting. Drive operational excellence and scalability across the paid social function.

Qualifications

• 7+ years of experience in paid social media, with at least 3 years in a leadership or director-level role, preferably in an agency environment.
• Proven track record of managing large-scale, multi-platform paid social campaigns and leading high-performing teams.
• Deep expertise in Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and other major platforms.
• Advanced analytical skills, with proficiency in tools such as Google Analytics, Looker Studio, and attribution modeling.
• Strong understanding of creative strategy, content development, and platform-specific best practices.
• Excellent communication, presentation, and client management skills.
• Experience with budget management, forecasting, and performance reporting.
• Proficiency in Google Workspace and project management tools (e.g., Asana, Trello, Teamwork).
• Experience with creative tools (e.g., Canva, Adobe Creative Suite, Figma) is a plus.

Compensation

• Job Type: Full-time Employee
• Schedule: Monday - Friday, 9 AM - 6 PM EST
• • Employees within driving distance of our offices must work in-office at least three days a week.
• Annual Base Salary: $120,000 - $130,000/year + Bonus

Benefits

• Medical, Vision and Dental Plan
• 401(k) Plan + 4% Employer Match
• Unlimited PTO