Senior Marketing Manager, Defence & Security

Company Description

We believe in the power of ingenuity to build a positive human future.  

As strategies, technologies, and innovation collide, we create opportunity from complexity. 

Our teams of interdisciplinary experts combine innovative thinking and breakthrough technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results. 

We are over 4,000 strategists, innovators, designers, consultants, digital experts, scientists, engineers, and technologists. And we have deep expertise in consumer and manufacturing, defence and security, energy and utilities, financial services, government and public services, health and life sciences, and transport.  

Our teams operate globally from offices across the UK, Ireland, US, Nordics, and Netherlands. 

PA. Bringing Ingenuity to Life. 

Job Description

We are seeking an experienced Marketing Manager to support our entry into the Nordic and Dutch defence and security markets. Working at the heart of our Global Defence & Security Marketing team, you will be responsible for planning and delivering multi-channel campaigns that grow our brand, strengthen client relationships, and drive commercial results.

This is a hands-on role with significant autonomy, perfect for a driven B2B marketer who thrives on both strategy and execution, with a desire to make a real impact in a fast-paced, global environment.

The ideal candidate will be a native speaker with strong English skills and have experience in B2B marketing, a proven track record of delivering campaigns, and the ability to adapt to a range of projects - from creating content and managing a PR agencies to supporting events. Strong communication skills and confidence in working with stakeholders at all levels are essential.

We are looking for a curious and inquisitive mindset and a commercially savvy thinker.  A working knowledge of defence, security or the military is ideal.  And experience working in a global organisation will be beneficial. 

Responsibilities

• Campaign delivery: Manage impactful campaigns that build PA’s brand, strengthen client relationships, and drive revenue, ensuring timely and on-budget delivery while optimizing performance through insights.
• Content creation: Work with experts to develop thought leadership pieces for target accounts and broader audiences.
• Social media: Develop LinkedIn and Haiilo content, mentoring consultants to enhance their online presence.
• Stakeholder engagement: Serve as a trusted advisor to Nordics and NL defence and security consultants, fostering strong internal relationships.
• Digital marketing: Collaborate with digital specialists to create effective audience journeys, manage sector web pages, email campaigns, paid ads, webinars, and newsletters.
• Event planning and delivery: Organise key events, both owned and sponsored.
• CRM management: Support database growth, track client data, and deliver targeted marketing programs.
• Brand advocacy: Ensure all activities align with PA’s brand and purpose, acting as a proactive ambassador.
• Regional marketing support: Contribute to broader Nordics and NL marketing initiatives as needed.

Hybrid working - our approach is to be in the office or on client site a minimum of 2 days per week. However, the actual time you spend and where you spend it will vary by role or assignment.

Qualifications

• Minimum 5 years’ experience in B2B marketing including thought leadership and content, event delivery, digital and social media, email marketing, etc.
• An all-round, generalist marketer equally comfortable with high level planning of marketing campaigns, as well as hands on execution of marketing tactics such as writing social media and contact data entry.
• A solid understanding of marketing campaign principles, and the ability to deliver return on investment, ensuring alignment with brand and risk management
• Self-starter with ability to manage multiple projects and deadlines
• Team-player able to successfully build strong working relationships across all levels of the business
• Positive attitude, appetite to learn and focus on strong teamwork
• Creative and analytical thinking
• Excellent attention to detail and written communication
• Ability to work independently and proactively engage with key stakeholders on progress and objectives
• Professional services or B2B marketing background
• Creativity, interest in design and understanding of visual brand identity principles
• Preferred but not essential, knowledge or experience of the Defence and Security sector