VP of eCommerce - Merrell

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For over 40 Years, Merrell has been sharing the simple power of being outside with everyone, because we believe in the positive benefits of the outdoors. As a result, we want to fuel the growth of outdoor participation through the creation of awesome products and telling amazing stories that encourages people to get outside everyday whether in the city or on the trail.

Wolverine Worldwide is a Great Place To Work® Certified™ company, underscoring its commitment to prioritizing employee experience and cultivating an amazing company culture across its U.S. operations. The Great Place To Work Certification distinguishes employers that prioritize employee experience, based on employees’ survey feedback on trust, camaraderie, and appreciation in the workplace

The Vice President of eCommerce will play a key role in this transformation as a member of Merrell’s leadership team, reporting directly to the Global Brand President. We are looking for a hungry leader, with strategic vision, focused on execution excellence and a history of overcoming obstacles, by thinking outside the box and coming up with creative solutions to drive the commercial growth of the brand. This leader will partner with cross-functional leaders to drive digital growth, enhance the consumer journey, and integrate eCommerce across all brand touchpoints to deliver a best-in-class omni-channel experience.

Leadership Capabilities:

eCommerce Strategy

• Lead and execute a 5-year strategy to drive the commercial growth of the brand in eCommerce under the direction of the global president to ensure all milestones are achieved

• Own the eCommerce P&L, delivering upon our revenue and profit plans by building strategies to support revenue goals, and managing the day-to-day operations of a dynamic omni-channel business

• Oversee performance against digital KPIs to ensure commercial targets, profitability, and long-term growth are achieved

• Oversee all aspects of our online business, inclusive of: channel strategy, site merchandising, and user experience, site optimization and performance-based marketing in support of building a best-in-class digital ecosystem

• Lead the omni-channel integration of eCommerce to other parts of our business (retail stores, customer satisfaction, distribution, marketing)

• Translates the eCommerce vision and strategy into a technical and commercial roadmap that is aligned to our financial & brand goals

• Partner with global and regional teams to align on digital strategy and share best practices

Consumer Journey & Consumer Experience

• Develop and execute a best-in-class digital consumer experience strategy, including segmented customer journeys that drive acquisition, conversion, retention, and satisfaction

• Balance profitability and customers LTV through continuous improvement on the site experience and a laser-like focus on customer satisfaction

• Continuously identify, test and implement new marketing channels while measuring existing channels for a portfolio effect which drives proper KPI's

• Partner with IT leaders to drive digital innovations that help build the fullest expression of the Merrell brand, to acquire new fans and drive brand loyalty

Driving Annual Commercial Growth

• Ensure quarterly and annual sales and margin goals are met across our key eCommerce sites

• Oversee daily eCommerce operations including, online merchandising, operations, promotion, and content execution

• In partnership with merchandising and supply chain, monitor onsite assortment strategy, visual e-merchandising and inventory levels to ensure appropriate in-stock positions on all eCommerce channels

• Lead reporting and analytics across all channels, providing real-time insights and recommendations to optimize performance and inform strategic decisions

• Leverage data, business analysis, and consumer insights to forecast sales, inform strategy, and enhance the overall consumer experience

• Maintain and evolve a robust testing framework to expand the volume & pace of learning across the business

• Collaborate with the marketing team to create annual performance marketing strategy ensuring aligned eCommerce business goals are achieved in terms of awareness, traffic, and conversion

• Champion best practices regarding the measurement of ad effectiveness, especially as it relates to marketing effectiveness and multi-channel campaign optimization

People lead