Global Partner Marketing Programs Manager

Company Description

Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation. With automatic and intelligent observability at scale, our all-in-one platform delivers precise answers about the performance and security of applications, the underlying infrastructure, and the experience of all users to enable organizations to innovate faster, collaborate more efficiently, and deliver more value with dramatically less effort. That’s why many of the world’s largest organizations trust Dynatrace®️ to modernize and automate cloud operations, release better software faster, and deliver unrivaled digital experiences.

Job Description

We’re looking for an energetic, organized Marketing Programs Manager to join our Global Partner Marketing Team to help co-ordinate and scale multi-channel marketing campaigns and programs to drive demand and accelerate partner sales opportunities.  

A natural problem solver and project manager who is results-driven, you’ll be focussed on ensuring our multi-channel marketing programs (from events, webinars to paid/digital advertising, email, etc) are handled expertly, from strategy to execution, providing best practice guidelines and identifying opportunities to operationalize and roll-out in additional geos for maximum impact. 

You’ll also be passionate about the partner sales lifecycle and want to make an impact through world class portal experiences. As a partner portal pro, you understand the importance of collaboration and will engage with cross functional teams to coordinate, plan, and prioritize updates and activities, ensuring a holistic approach to self-service engagement from conception to execution.  

Marketing Programs & Operations 

• Project manage and successfully execute compelling campaigns and programs applying a multi-channel approach by leveraging marketing automation, the PRM (Partner Relationship Management) and other digital channels. You’ll ensure the whole process runs smoothly and on time. 

• Work closely with Field Partner Marketing Managers to connect the dots and enable, implement and scale marketing programs. You’ll identify opportunities to operationalize and roll-out in additional geos for maximum impact. 

• Plan and manage the global partner marketing program calendar in accordance with other global partner marketing activities and priorities.  

• Monitor, optimize, and report on effectiveness of channel, campaigns, content and tactical performance. 

• Lead data and insight driven programs and provide best practice guidelines for wider partner marketing team. 

• Take an active role in the Marketing Operations function for the team, focusing on data, personas, partner lead lifecycle, lead routing and lead scoring.  

PRM & Partner Portal 

• Lead on the development and rollout of the PRM and partner portal enhancements. 

• Managing and customizing portal content and target its delivery to the right audience by ensuring highly relevant and instructional content is available and easy to navigate. 

• Personalize the experience for partners to make a strong, targeted impression, enabling them to leverage and self-serve. 

• Engage with cross-team portal stakeholders to prioritize work, communicate requirements, and ensure resource availability to support continuous improvement. 

Qualifications

• Experience in program management and working cross functionally to deliver revenue-driving results such as MQLs, QSOs, and marketing-attributed revenue. 

• Proactive approach to improving internal processes and ways of working. 

• Incredible organization skills – you naturally build processes and checklists and enjoy driving your projects forward.  

• You can build frameworks and project plans to drive efficiency and can take any project through to completion on time and within budget. 

• You know how to use data from program success to prioritize and influence decision making. 

• Excellent written, verbal and presentation skills, with comfort level presenting to business owners and senior management. 

• Experience of working collaboratively in a cross-functional environment with teams across different geos & all levels of the organization.  

• Ideally degree level education, preferably in relation to a Marketing discipline. 

• Experience in partner/alliance marketing experience with B2B software/high tech/Saas company, with proven ability to deliver consistently strong measurable results. 

• Previous PRM and portal development and project management. 

• Working knowledge of marketing automation and martech such as Marketo, Salesforce, Tableau, Zift and A