Sr Product Marketing Manager, Health Benefits

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy. 

About the role:

We’re looking for a customer-obsessed, impact-driving product marketer to own the growth of Gusto’s health insurance offerings for small and medium businesses.

You will lead the go-to-market strategy for Gusto’s core health benefits products—including options for medical, dental, vision, and more—helping more small businesses offer high-impact benefits to their teams. 

You’ll use your deep expertise on research, roadmap influence, customer segmentation, positioning, data analysis, and go-to-market strategy and execution to define how we bring our health benefits platform to life for small businesses. You’ll collaborate with product, design, channel marketing teams, lifecycle marketing, and analytics teams to drive awareness and adoption of these offerings, and you’ll be accountable for delivering measurable business outcomes. You’ll partner deeply with sales to ensure they are enabled and effective at transforming leads into adds for health insurance products. 

If you’re a full-stack product marketer with a customer-first mindset and a passion for simplifying health benefits for SMBs, we’d love to hear from you!

Here’s what you’ll do day-to-day:

• Understand the market and customers: Identify unmet/underserved customer needs and develop ideal customer profile and segmentation for each health insurance product in your portfolio. Evaluate market trends, competitive landscape, and customer feedback to support product roadmap development and identify GTM path to commercial success.
• Create Positioning and Messaging: Articulate who we serve, how we are differentiated and deliver value, and develop positioning and messaging for target audiences that drives action. Create compelling value propositions and materials for go-to-market teams. 
• Deliver Go-to-Market Strategy and Business Impact: Use insights on how to reach target customers across their buying journey to design go-to-market strategies that hit metrics that matter, including leads, attach, and revenue targets. Work closely with Revenue teams (Sales, Marketing, Revenue Operations) to plan and execute GTM campaigns, and ensure market penetration and growth. 
• Strategy and Planning: Serve as the connective tissue between GTM, multiple Product teams, and other cross-functional teams to drive strategy, goal setting, execution, and business performance measurements. Track to ensure we are delivering against commitments on a monthly, quarterly, and annual basis.
• Performance Measurement: Define key performance indicators (KPIs) and metrics to track the success of cross sell that ladders up to overall business and marketing objectives. Report on performance and iterate on GTM strategies as needed to optimize results.

Here’s what we're looking for:

• MUST HAVE 3+ working on health insurance or health benefits products.
• 8+ years of experience in marketing or product management and 3+ in product marketing.
• Deep experience partnering with sales teams.
• A wildly curious, strategic and quantitative person who uses data to solve problems.
• A storyteller, able to craft compelling positioning with a customer first mindset. 
• An influencer that can work well with various functional groups and levels in the organization. 
• Excellent written and verbal communication skills — knows how to tailor a message and compel any audience

Our annual cash compensation for this role is targeted at $147,000 - $169,000 in Denver & most remote locations, and $173,000 - $199,000 for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). Th