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DIRECTOR OF SALES - WHNS

Gray Television
Greenville, United Statesfull_timeVerifiedPosted 4 Feb 2025

About the role

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. 

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. 

About WHNS:

WHNS FOX Carolina News is a leading news and media organization with studios in Greenville, SC. Owned by Gray Television, WHNS FOX Carolina 4 broadcasts 72+ hours of live, local news and lifestyle programming each week, and has been recognized with numerous industry awards.

WHNS also operates two additional television stations in WDKT-TV Telemundo South Carolina and the new Palmetto Sports and Entertainment network airing programming from the Atlanta Braves, Carolina Hurricanes, Charlotte Hornets, Clemson Tigers, South Carolina Gamecocks, Greenville Triumph, the Wofford Terriers, and more. Visit www.FOXCarolina.com for more information.

With our studios located in Greenville, South Carolina, you get to live in an absolute (not-so-hidden) gem of a market to live, work and play in. Greenville is a new southern city that offers a great mix of downtown and suburban living with easy access to many outdoor activities, and a fast growing economy. It is ranked as the 10th best place to live in the US by Livability.com, which explores various aspects of quality of life. Greenville has an affordable cost of living, a vibrant downtown, a variety of food and dining options, and a rich arts and culture scene. Want a great weekend? It's thirty minutes to great hiking in the Appalachian Mountains, and a 3.5 hour drive to the beach. Ninety minutes to Uptown Charlotte and two hours to Truist Park in Atlanta

Job Summary/Description:

Our next Director of Sales must bring a proven history of growing revenue for both legacy broadcast and digital products on multiple platforms. In partnership with the General Manager, the Director of Sales will set the tone for all aspects of local, national, and digital sales initiatives while inspiring our team to achieve their personal and professional objectives. This job requires an entrepreneurial mindset, a competitive spirit, and a passion for creating solutions for our customers using the power of our media assets.The Director of Sales oversees all aspects of the Sales Department, including staff management, maximizing inventory management, revenue goal setting and achievement, and budgeting.

Duties/Responsibilities include, but are not limited to:

Essential Duties and Responsibilities -
-Provides leadership for the broadcast/web sales teams
-Makes decisions regarding hiring, evaluation, promotion, and termination of employees
-Develops and executes sales strategies that result in exceeding revenue targets in local, national, digital, and new product revenue
-Drives new business development
-Manages inventory and revenue forecasting
-Manages recruitment and development of talented sales professionals
-Prepares budgets and approves budget expenditures
-Resolves customer complaints regarding sales and service
-Plans and directs staffing, training, and performance evaluations to develop and control sales and service programs
-Determines inventory, pricing, and discount rates
-Creates and reviews operational records and reports to project sales and determines profitability
-Directs the Accounts Receivable efforts of the Sales Department
-Performs other duties as assigned

Qualifications/Requirements:

Specialized Knowledge/Skills/Abilities -
-Bachelor's degree in Marketing, Advertising, or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
-Excellent communication skills, both oral and written
-Minimum five years' experience in media sales leadership
-Valid driver's license with an acceptable driving record
-Experience guiding, directing, and motivating subordinates, including setting performance standards and monitoring performance
-Experience establishing long-range objectives and specifying the strategies and actions to achieve them
-Ability to identify the developmental needs of others and to coach, mentor, or otherwise help others to improve their knowledge or skills
-Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply

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Company

Gray Television

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