Enterprise Marketing and Communications Technology Manager

Job Description Summary

The Office of Communications and Marketing (OCM) at MUSC is seeking a passionate and forward-thinking Marketing Technology (MarTech) Manager to help lead our transformation into a more agile, customer-centric, and innovative organization. We’re seeking change agents who thrive in fast-paced environments, embrace continuous evolution, and are eager to make a meaningful impact across MUSC’s Health, Research, and University divisions.

Entity

Medical University Hospital Authority (MUHA)

Worker Type

Employee

Worker Sub-Type​

Regular

Cost Center

CC005227 SYS - Communications and Marketing Officer Administration

Pay Rate Type

Salary

Pay Grade

Health-31

Scheduled Weekly Hours

40

Work Shift

Job Description

We are seeking a technically skilled and strategically minded manager to lead the development, integration, and optimization of our marketing technology stack. This role will be instrumental in enabling modern, data-driven marketing communications across health care and university initiatives by aligning tools, platforms, and processes to support campaign execution, personalization, and performance measurement. A key focus of this role will be managing relationships with external vendors and technology partners to ensure seamless execution and alignment with organizational goals.

Key Responsibilities

• Design a roadmap and implement a phased approach to achieve a scalable MarTech stack that supports multi-channel personalized marketing, CRM integration, and analytics.

• Evaluate, onboard, and manage marketing platforms including automation tools, customer data platforms (CDPs), content management systems (CMS), and analytics solutions.

• Create a roadmap to evolve OCM’s leverage of AI technologies that help deliver higher ROI campaigns and drive internal efficiency while reducing operational costs.

• Serve as the liaison for external vendors and technology partners, ensuring deliverables, timelines, and integrations meet strategic and operational needs.

• Collaborate with IT, data teams, and external agencies to ensure seamless integration and data flow across systems.

• Partner with marketing strategists and external agencies to enable campaign execution and ensure technology supports performance tracking and iterative learning.

• Develop documentation, training, and governance models to ensure consistent and compliant use of marketing technologies.

• Monitor platform performance, troubleshoot issues, and recommend enhancements to improve efficiency and ROI.

• Stay current with MarTech trends and innovations, identifying opportunities to enhance personalization, automation, and audience targeting.

• Provide marketing subject matter expertise and requirements longer term as the enterprise determines its CRM strategy.

Preferred Qualifications

• Bachelor’s or master’s degree in marketing, Information Systems, Business Technology, or related field.

• 4–6 years of experience in marketing operations, MarTech implementation, or digital transformation.

• Leverage of AI tools in areas like predictive analytics, generative AI, conversational AI, SEO optimization.

• Proven experience with platforms such as Salesforce, Marketo, HubSpot, Adobe Experience Cloud, Google Tag Manager, and CDPs.

• Strong understanding of data privacy regulations (e.g., HIPAA, GDPR) and compliance in health care and education settings.

• Demonstrated success in managing vendor relationships, including contract negotiation, performance tracking, and strategic alignment.

• Excellent project management and cross-functional collaboration skills.

Preferred Skills

• Familiarity with higher education CRM systems

• Experience with healthcare marketing platforms and EMR/CRM integrations.

• Knowledge of API integrations and data architecture.

• Ability to translate marketing goals into technical requirements and solutions.

Additional Job Description

Education: Bachelor's Degree or Equivalent Work Experience: 7 years progressive work experience and 2 years management experience.

Physical Requirement:

• Mobility & Posture

  • Standing: Continuous

  • Sitting: Continuous

  • Walking: Continuous

  • Climbing stairs: Infrequent

  • Working indoors: Continuous

  • Working outdoors (temperature extremes): Infrequent

  • Working from elevated areas: Freq