Sr. Director Sales Events

Sr. Director Sales Events

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Job Description

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Sr. Director - Event Marketing and Sales Enablement - Homes.com

Company:

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.

For over 35 years, CoStar Group has been living and breathing the world of real estate information and online marketplaces, giving them perspective to create truly unique and valuable offerings to their customers. By continually refining, transforming, and perfecting their approach to their business, CoStar has created a language that has become the standard in the industry, for their customers, and even competitors. As they continually work to continue that effort as well as improve and drive innovation, they are able to deliver for their customers, employees, and investors. CoStar Group provides an invaluable edge in real estate, by equipping the brightest minds with the best resources available.

About Us:

As a division of CoStar Group, Homes.com is reimagining the home search experience for consumers and agents alike. We are empowering people to discover homes, share insights and make connections on their terms – disrupting a multi-billion industry. Already one of the fastest growing real estate portals in the industry, we are driven to be #1. Just ask Brad Bellflower, Chief Change Officer at Apartments.com. After its acquisition in 2014, Apartments.com quickly turned into the most popular place to find a place. Proven success at the highest level – and we’re doing it again with the new Homes.com. Homes.com is a CoStar Group company with 20+ years' experience in leading and growing digital marketplaces.

We pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we’re building a brand on the cusp of defining the industry. We’re looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-andtrue, award-winning company. This position is located in Richmond, VA and offers the following hybrid schedule option: 4 days onsite / 1 day remote.

About the Role:

As the Sr. Director of Event Marketing and Sales Enablement at Homes.com, you will develop and execute a comprehensive event marketing strategy, including trade shows, conferences, webinars, and customer events. You will oversee the planning and execution of all marketing events, managing budgets, vendors, and cross-functional teams to ensure seamless and impactful experiences. Your role involves creating impactful sales enablement content and tools to support our sales team’s efforts. You will collaborate closely with product marketing, sales, PR, and other teams to align event messaging and sales materials with overall marketing goals. Analyzing event performance and ROI, you will provide actionable insights to improve future initiatives. Additionally, you will manage and mentor the event marketing and sales enablement team members, fostering a culture of excellence and continuous improvement.

About You:

You are a strategic leader with a strong background in event marketing strategy and sales enablement initiatives. You excel at driving brand awareness, generating leads, and empowering sales teams. Your expertise lies in leading the strategic development and implementation of trade shows, conferences, and events, as well as all marketing efforts to support a growing sales group. You are adept at coordinating and managing key internal stakeholders, including sales, PR, product, marketing, and executive leadership, ensuring seamless collaboration and effective execution of marketing strategies

Responsibilities:

• Develop and execute a comprehensive event marketing strategy, including trade shows, conferences, webinars, and customer events

• Oversee planning and execution of all marketing events, managing budgets, vendors, and cross-functional teams

• Create impactful sales enablement content and tools to support our sales team's efforts

• Collaborate with product marketing, sales, PR and other teams to align event messaging and sales materials with overall marketing goals

• Analyze event performance and ROI, providing actionable insights to improve future initiatives

• Manage and mentor the event marketing and sales enablement team members

Qualifications:

• 10+ years of experience in marketing leadership ro